9 Functions of Marketing
Marketing Information Management
Obtaining, managing, and using market information to improve decision making and the performance of marketing activities
Budgeting for marketing activities, obtaining the necessary financing, and providing financial assistance to customers to assist them with purchasing the organization's products and services
The planning and procedures necessary to obtain goods and services for use in the operation of the business or for resale.
Establishing and communicating the value of products and services to prospective customers.
Determining the best methods and procedures to be used so prospective customers are able to locate, obtain and use the products and services of an organization.
Communicating information to prospective customers through advertising and other promotional methods to encourage them to purchase the organization's products and services.
Direct, personal communications with prospective customers in order to assess needs and satisfy those needs with appropriate products and services.
The planning controlling, preventing, and procedures used to limit business losses.