LocalSphere Digital Media Inc
(RE)TARGET THE RIGHT CUSTOMERS
Hard truth: people have gotten used to ignoring the banner ads that appear on websites all over the internet.
However, that doesn’t mean that your online marketing dollars have to go to waste – retargeting may be the solution.
Retargeting is when your online ads are shown to internet users who have recently visited your website, which is more effective as they already have an interest in your brand and are less likely to overlook the content.
Retargeting can also boost your brand’s image of prestige and notoriety, as potential customers will see your company advertised all over the web! #Famous
So how exactly does retargeting work?
When someone visits your website, we install a cookie in their browser. In the following 10-14 days, whenever that person visits another website that hosts banner ads there is a strong chance that your ad will be shown to them.
When you include retargeting in your digital marketing strategy, you’re investing in reinforcing your brand and are targeting customers who already have an interest in your products or services. This one is really a no-brainer.
If you need help setting up your own retargeted ads or have questions about retargeting, chat with one of our team members today.