Beats by Dr. Dre

by Deborah Cole

Beats

Formally established in 2008, Beats Electronics (Beats) comprises the Beats by Dr. Dre family of premium consumer headphones, earphones, and speakers. They are redefining recording studios around the world.

EKOCYCLE

EKOCYCLE is a collaborative movement of leading brands to create products that are smart, innovative and environmentally responsible through the use of recycled content. Will.i.am is responsible for this company. The Headphones on the left are EKOphones. Made from 31% recycled materials.

Waste is only waste if we waste it.

Recycling Strides

The EKOCYCLE brand was developed to educate consumers about everyday recycling choices and empower their purchasing decisions as part of a social change movement.


The initiative supports recycling by helping consumers recognize that items they consider waste today may be a part of a lifestyle product they can use tomorrow. With a dedication to supporting a more sustainable environment, the EKOCYCLE movement is committed to identifying products, such as plastic bottles and aluminum cans that can be repurposed into recycled content for lifestyle products through the help of some of the industry‘s hottest trend-setters.


The picture on the left is their slogan.