Marketer and PR


Job description-marketer

As a marketer your duties would include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company. See also advertising.

job description-PUBLIC RELATIONS

Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for clients, as well as trying to influence opinion and behaviour.

PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services, to businesses and voluntary organisations.PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation's stakeholders. They then report and explain the findings to its management.


The responsibilities of marketing executives vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public. some responsibilities include:

  • liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
  • communicating with target audiences and managing customer relationships;
  • sourcing advertising opportunities and placing adverts in the press or on the radio;
  • managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
  • writing and proofreading copy;
  • liaising with designers and printers;
  • organising photo shoots;
  • arranging the effective distribution of marketing materials;
  • maintaining and updating customer databases;
  • organising and attending events such as conferences, seminars, receptions and exhibitions;
  • sourcing and securing sponsorship;
  • conducting market research, for example using customer questionnaires and focus groups;
  • contributing to, and developing, marketing plans and strategies;
  • managing budgets;
  • and more


A PR officer often works in-house and can be found in both the private and public sectors, from the utility and media sectors to voluntary and not-for-profit organisations. Some PR officers may be based in consultancies.

The role is very varied and will depend on the organisation and sector. Tasks often involve:

  • planning, developing and implementing PR strategies;
  • liaising with colleagues and key spokespeople;
  • liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;
  • researching, writing and distributing press releases to targeted media;
  • collating and analysing media coverage;
  • writing and editing in-house magazines, case studies, speeches, articles and annual reports;
  • preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
  • devising and coordinating photo opportunities;
  • organising events including press conferences, exhibitions, open days and press tours;
  • maintaining and updating information on the organisation's website;
  • managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
  • and more


  • Marketing assistants and trainees start on salaries around £17,300 to £19,000.
  • The overall average salary is £45,021, with the alcohol, automotive and the TV industries providing the highest wages.
  • Salaries vary greatly depending on the sector but on average the salary for a marketing manager is £38,192, while senior brand or product managers earn an average salary of £48,296.
  • The average salary for a marketing director is £86,165. Certain sectors offer higher wages and so pay increases may come with moving sectors rather than having lots of experience in one area.
  • salary-PR

  • The average salary range for a public relations (PR) executive or assistant is around £18,000 to £20,000. This is a typical graduate entry-level role for those looking to become PR officers.
  • Average starting salaries for PR officers can range from around £22,000 to £28,000.
  • With a few years' experience, salaries can increase to £30,000+.
  • Senior management positions, such as PR director/head of corporate affairs can range from £40,000 to £100,000+.
  • qualifications-marketer

    This area of work is open to all graduates but marketing is an increasingly competitive sector to enter and a degree or HND in the following subjects may be particularly useful:

    • advertising;
    • business or management;
    • communications;
    • IT or computer science;
    • marketing;
    • psychology.


    No set qualifications are required to become a public relations (PR) officer, but most entrants tend to have a degree or an HND.

    There are few specific PR degree courses available, and entry to the profession is generally open to all graduates. However, as PR is one of the most popular career choices for graduates in the UK, the following degree/HND subjects may be particularly helpful:

    • communication and media studies;
    • English and creative writing;
    • business/management;
    • marketing;
    • social sciences;
    • politics.


    You will need to show:

    • communication and interpersonal skills;
    • analytical skills;
    • the ability to use initiative;
    • the capacity to work under pressure;
    • creativity;
    • drive;
    • flexibility;
    • numeracy;
    • teamwork;
    • influencing and negotiation skills;
    • oral and written skills;
    • business awareness;
    • IT literacy.


    You will need to have:

    • excellent communication, interpersonal and writing skills;
    • drive, competence, flexibility and a willingness to learn;
    • excellent organisational and time management skills with the ability to multitask;
    • ability to cope with pressure;
    • creativity, imagination and initiative;
    • good teamwork, analytical and problem-solving skills;
    • business awareness and a good knowledge of current affairs.

    What is MARCOM...

    Marcom is targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign can sometimes use a single approach, but mostly combines several.
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