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By: Malik Staples

Maserati Super Bowl Commercial

Maserati in their 2014 Super Bowl commercial looked to sell that specific brand of cars by purposely showing a girl in the struggle overcoming disasters and obstacles in her life even though she is young and all odds are against her. By having a strategy to overcome her problems, the young girl gains the advantage by being clever to obtain what she wants. Maserati uses transfer as an emotional appeal to the emotion of growth, courage, and being wise to grab all type of people to purchase their vehicles. Using an alluring, fearless, and nimble tone, the intended audience for brave men and women looking to come out the shadows and strike at the right time.