First Date – Hyundai SB50 Ad
Super Bowl 50 Propaganda Assignment for Arun
Citation for image:
Hyundai Genesis. CBS. Dallas, TX, 7 Feb. 2016. Television.
B: What is the Target Audience?
- There target gender for this product would be men, primarily men with daughters who this ad is trying to relate to.
-This product is mainly targeting the middle class, since the MSRP of this vehicle starts around $27,000.
-The target age for this product would be around age 20 and above.
Letters C, D, and E:
The psychographic target audience for this ad would be the resigned group, because people in this group choose brands that are safe, familiar and economical. Hyundai is a well-known car brand that is know for its safety and MPG (miles per gallon). The main propaganda technique used in this ad is testimonial, because the dad is played by world-famous comedian Kevin Hart. It slightly uses a Plain Folks approach, because the people go on a regular date that regular people go on, and they go to places that lots of other people go to. This add is mainly logos, but also has some ethos in it. This ad is Logos because it logically uses the car's car finder feature so that Kevin Hart can find them wherever they go, which is more than half the ad. It is also ethos because it appeals to the viewer ethically and pulls people to continue watching it by using respected people such as Kevin Hart. He has some authority and we tend to believe what he says and does because of that. So people believe that the card finder feature actually works because Kevin Hart shows you that it does.