Writing to Win: Tactics for Technical Professionals
Date: Thursday, February 28, 2019
Time: 6:00 pm start; (dinner 6:00 – 6:30) (program 6:30 – 7:30)
Location: Olsson, 2111 South 67th Street, Suite 200, Omaha, NE 68106
Successful professionals CAN craft compelling and persuasive messages, even if they’re accustomed to writing “dry, boring text.” In this program, attendees will gain practical and relevant skills to help them produce strong communications that are well-written and stand out from the crowd. We will evaluate 6 persuasive writing strategies that will undoubtedly help technical professionals. The examples are amazing, and the take-aways will make a difference when you return to work.
About the Speaker
Barbara Shuck, FSMPS, CPSM
TankGirl Marketing
Barbara “Lieutenant Leadership” Shuck, FSMPS, CPSM, has wanted to be a writer since at least third grade. She regularly shares her energy, passion and 30+ years’ experience to teach, challenge, motivate, and inspire others. She has worked for general contracting, engineering, construction management, and architectural firms, and as a consultant with TankGirl Marketing, she helps clients win through compelling and persuasive content and messaging. She has a bachelor’s degree in Communication Arts and French, and a master’s degree in Business, (marketing emphasis), along with expertise in sales, printing, publishing, and marketing in the AEC industry.
In addition, Barbara has extensive experience collaborating with large corporate teams, building strong brands, and crafting strategies that win. She “is” the TankGirl Midwest team and assists clients with marketing research and strategic planning; project pursuit strategy, development and writing; communications planning; award submittals; public speaking and presentation skills; customized leadership, marketing and business development training; marketing collateral, websites; and more. Her Arizona team has her back, and all together, we help clients win.
