Management Meeting
March 13th
Minutes
Shlomi
- Present plan for the next year on Wednesday
- 2+1 for projects
- Discussion about expectations with everyone
- We will record for everyone who is not here
Revenue issues
- Revenue - comparing revenue from the same month a year before. On average, 151% higher - year over year.
- Conservative predictions - 141%. Not doing well in revenue compared to last year and not near predictions.
- Maybe splitting SaaS and sales revenue.
- Need to check mixpanel events, look at upgraded, dropped purchasing flyer credits, google analytics to see if there is a drop in usage or visitors
- Revert back to allowing purchasing flyer credits for educators
- Need more investigation and try to figure out why are numbers are low
- Student segmentation filtering could cause the lack of revenue
- Enhance revenue dashboard in admin to include more information
Raising Educator prices
- $79.00 vs $59.00 making a decision - $59.00 and old pricing page
- Raising SaaS prices - need to have a communication plan - grandfather-in all current users or grandfather-discount -giving users the price for 1-2 years and then raising prices - only for educators
- Set a date and letting our users know in an email that we are raising prices
- Support needs to give answers to users about the raised questions
- Some companies are coinciding product changes with a raising of prices
Wednesday presentation
- Now and July 1st
- July 1st - end of year
- 2 targets + 1 - expectations will be well-defined either working towards the new Smore or increasing revenue now
COPPA & FERPA
- ikeepsafe.org, the non-profit that is supposed to help companies become compliant, charges $8,000 annually for each certification ( FERPA and COPPA)!!
- Need a list from Rachel of objections or reasons why people don't want to sign up for Smore for Schools
Smore for Schools
- Smore for School email going out March 20th
- google apps integration
- other integrations
Webinars
- Nothing too notable
- Users are figuring out a way to collaborate on their own
- Mom sent a flyer to a teacher as an idea for in-class use
Paid Campaigns
- Not using keyword search
- Instead going with Facebook paid campaigns
- Retention-deciding what users we want to retain - Educators have a high retention rate
2+1 targets
- If not apart of this project, don't do it
- Expectations for where we will be by July 1st