The Power Behind the Counter

3 Best Practices to Improve Business Customer Service

3 Steps to Positively Utilize the Power Behind the Counter

As business owners and consumers we have all experienced the positive and negative effects of customer service from both sides of the counter. In the era of social media, a negative experience with your company can reach much farther than a hand written note to the owner or a complaint with the Better Business Bureau. Focusing on maximizing the customer experience in your business is important now more than ever. This 15 minute webinar will give you 3 important tools to enhance the customer service experience of your business.

3 Best Practices to Improved Customer Experience Webinar

Monday, March 21st, 3pm

This is an online event.

Please join Erica on March 21, 2016 at 3pm on Erica S. Johnson's website where this webinar will be streaming live. In 15 minutes, receive 3 Best Practices that will help shape the customer service experience of your business. The key to optimizing your customers' experience lies in the power behind the counter.

3 Best Practices to Improve the Customer Service Experience

This 15 minute webinar will focus on 3 steps that can be taken to improve customer service in seemingly unconventional ways. To ensure a business is customer-focused, the business must first be employee-focused; focusing on the people behind the counter before attempting to reach the customers in front of the counter. The 3 Best Practices will include:



  1. Bob Farrell's "Give 'Em the Pickle" philosophy
  2. The effectiveness of Bonuses vs. Commission
  3. The principle of Acknowledgements


The purpose of this webinar is to share 3 Best Practices to help shape and mold the persons who hold the power behind the counter in order to retain and positively engage customers.

Erica S. Johnson

Erica S. Johnson is the Co-Founder and PR Specialist of the BOLD Institute. For more information on this or future webinars, please use the contact information below.