May Team Newsletter

Team Beauty Beats

Time to Roll Up your Sleeves in May!

I love the month of May -- Warmer weather, happier moods, and momentum in our businesses! May brings excitement with Beautycounter on so many fronts: Mascara, regrouping of our cosmetic sets, cosmetic launch in Canada, and the charcoal bar hopefully hitting the shelves again soon! Get psyched to make this your best month yet and prep your business for a sizzling summer!
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Celebrating April!

Kudos to you all on yet another incredible month! As a team we did over $77,000 in sales and had 13 new women join Beautycounter! Cheers to those who promoted in April!

Senior Consultant:
Melisa Kane
Alisha Everett
Laila Labelle
Dori Brown
Erin Saladin

Alyssa Riley

Senior Manager:
Krysten Schwartz

Hello Mascara!

This is the biggest single launch Beautycounter has done with the most requested beauty product! Three years in the making, our breakthrough mascara delivers dramatic length and definition, plus the confidence of safer beauty provided by our unparalleled Ingredient Selection Process. Conditions lashes while you wear it, with organic oils and shea butter. The easy-control precision brush ensures clean application without smudging, clumping, or flaking.

Other cosmetic brands commonly use ingredients in their mascara formulation that have been linked to adverse health effects. For example, propylparaben, butylparaben, and butylated hydroxyanisole (BHA) are preservatives commonly used in mascaras which can disrupt hormones. All of these ingredients are on our Never List.

How to sell our Mascara?

1. Reach out to existing clients and let them know about our new product in a personal email, text or message

2. Post about mascara on your social media channels

3. Share our #100Lashes video below

4. Share our most recent press in WWD

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Beautycounter 100 Lashes

Sizzling Summer Challenge!

Exciting things are coming this summer for Beautycounter and your business! In order to prep for this, I challenge you to book 3 socials for the month of June! YUP - THREE!!! Can you do it? You will not be sorry to have plenty of activity on your calendar! And you know I can't throw out a good challenge without a little excitement ... here is the scoop:
1. Start reaching out NOW to book 3 in-person socials/events for June. (these can be meet beautycounter events, in home socials, or partnering with a business)
2. You have from today thru Sunday May 29th to get your 3 socials on the calendar.
3. Once you have your 3 booked, post on our Team Beauty Beats FB page or email me ( with your dates.
4. I will be sending you a polish of your color choice from Ella & Milla, a 5-Free brand.
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Actionable Biz Tip

When reaching out for socials it is always a great idea to also ask local businesses. Whether you are approaching a local boutique, a chiropractor's office, or a bigger brand option like Athleta - it is important to use verbiage that creates a partnership.
Also, visiting in person and speaking with the owner, manager, or community events coordinator is the way to go.
Words to Say:
"Hi, my name is Anna Vig and I am with a small company called Beautycounter - our focus is clean beauty and personal care products. We are looking to team up with local businesses to help educate the community and was curious if you would be interested in partnering up for a ladies night or weekend morning!"

Make sure to bring collateral with such as look books and a few products in case they inquire more about our brand!
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Here we go May!