By Ethan Leis


Back in the 1930’s a man named Lauri Rapala observed hungry predator fish hunted their food. He observed that when the predator fish attacked a school of minnows that they always go for the ones with an injury or weird swim. According to Lauri Rapala, “I could craft a lure that mimicked the movements of a wounded minnow, so I can catch more fish and earn more money” (2). He then made a wooden lure with a carving knife. According to Lauri Rapala, on top of the wood he made a colorful protective surface out of chocolate bars tinfoil, and then over the top of that he put photographic negatives on by melting it (2). In other words, Lauri Rapala noticed the predator fish’s fishing patterns to help make a lure that mimicked the fish’s swim that the predators went after.


There are many different kinds of Rapala lures. According to Rapala, “The Rapala original floating lure is what started Rapala back in 1930. Most game fishes have a very hard time ignoring this easy prey” (10). Rapala also has the countdown which is used by sinking at a certain rate to be able to be to have adjustable depths for the fisherman when they are reeling in. The skitter pop makes noise on the top of the water to attract fish, and there is the team Esko lure. There then is the minnow rap which shows a fake injured fish. The shad rap and jointed shad rap both rattle and don’t rattle. Rapala has also many more varieties. According to Rapala, “Rapala lures can help make great fishing stories” (1). In other words Rapala has many different kinds of lures for different types of fish/fishing.


According to Rapala, “The correct pronunciation of Rapala is Răp-a-la.” (1). The company has been selling in over 140 different countries, and has 26 different vmc’s. According to Rapala, Rapala is the world’s top used fishing lure (5). The first lure made by Rapala was made out of cork. The company makes about 2 million lures a year, and they are the only brand that makes a different variety of things including fishing rods, lures, and accessories. In other words, Rapala is a worldwide used company that makes a lot of varieties of accessories and lures.

Works Cited

Facts. N.d. Photograph. Http://www.sustain.ucla.edu. Google, 2012. Web. 31 Oct. 2012. <http://www.sustain.ucla.edu/handbook/article.asp?parentid=3465>.

"Fast Facts." Fast Facts. Rapala, 2012. Web. 30 Oct. 2012. <http://www.rapala.com/Fast-Facts/fast-facts,default,pg.html>.

History of Rapala. N.d. Photograph. Http://www.kakipancing.net. Google, 2012. Web. 31 Oct. 2012. <http://www.kakipancing.net/viewtopic.php?t=561>.

"Our History." Our History. Rapala, 2012. Web. 30 Oct. 2012. <http://www.rapala.com/Our-History/our-history,default,pg.html>.

"Rapala Fishing Lures Can Help You Create Your Own Fishing Story." Rapala Fishing Lures Can Help You Create Your Own Fishing Story. N.p., 2010-2011. Web. 30 Oct. 2012. <http://www.simplyfishinglures.com/rapala-fishing-lures.html>.

Rapala Lures. N.d. Photograph. Http://bestfishingtackle.net. Google, 2012. Web. 31 Oct. 2012. <http://bestfishingtackle.net/fishing-tackle-resources/rapala-fishing-lures.html>.