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Mayor Betterton's Weekly Update

January 21, 2021

Thank you, CITY OF FLORENCE, for taking your time to complete a survey for our downtown!

The Florence Downtown Alliance recently conducted a survey letting us know what you want in your downtown. 3,142 participants took a few minutes from their busy day to provide much needed data. Thank you to each of you that went the extra mile to complete the survey.

A few stats...

51% of survey participants feel like our downtown is making progress.

A Food Hall is the top desired Eating, Drinking, & Entertainment Establishment.

A Specialty Grocer is the top desired Retail Establishment.

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University of North Alabama Martin Luther King Day March

On January 18, University of North Alabama students joined together in the 8th annual Unity March to commemorate Martin Luther King Day. Mayor Betterton had the honor of joining in the march on campus.

“Be a bush if you can’t be a tree. If you can’t be a highway, just be a trail. If you can’t be a sun, be a star. For it isn’t by size that you win or fail. Be the best of whatever you are.” - Dr. Martin Luther King.

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Congratulations, Florence City Schools, on Receiving the Falcon Feeder Food Truck!

This custom-built concession truck will assist school employees in Feeding the Falcons and the community. FCS is very appreciative to No Kid Hungry and our Child Nutrition Program for making this possible.

Go Falcons!

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Support Our Local Airport

Located in Muscle Shoals, the Northwest Alabama Regional Airport is now offering direct flights to Pensacola, Florida, in partnership with Boutique Air. The service runs twice daily, seven days per week with fares starting at $59. Boutique Air also offers daily service to Nashville and Atlanta.

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Makeup by Savana

1208 Helton Dr., Ste. A


Makeup by Savana is now open inside Brow Revival Microblading. Savana is a makeup artist that offers several types of lash lifts, tinting, makeup, and much more. To book an appointment or for more information...

Luca Motorsports

4310 Helton Drive


Luca Motorsports just opened new retail, assembly, and distribution center! Check out their showroom which is filled with affordable family power sports equipment which includes ATV’s, dirt bikes, go karts, scooters and electric toys. More information...

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Miss Bertha Klenova, born of Jewish parents in Russia ahead of the Bolshevik Revolution, was destined, it seems, to arrive in Florence just when her remarkable linguistic skills were most needed. Upon her arrival in 1939, her first task was to find an apartment. In her writings, she states that she located only two likely apartments, so, of course, she had to settle on one of them. She loved her work at TVA translating documents -- mainly from Germany -- for the brilliant scientists there. And she especially enjoyed selecting books for herself from the fine TVA library, which a library clerk would bring to her desk. She was genuinely pleased, too, to learn that the Muscle Shoals Concert Association, founded in 1935 through the efforts of William Lile Harris and Gladys Shepard, among others, was bringing world-class vocal and instrumental musicians to the area. Before long, Miss Klenova had a coterie of local friends who eventually insisted that she write her memoir. This several-hundred-page unpublished manuscript is owned by the Florence-Lauderdale Public Library. From 1939 to her passing in 1984, Miss Bertha Klenova enriched the life of her adopted city, and she was enriched by it.

Link to Miss Bertha Klenova (Part 1)

--Billy Warren, City Historian

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Communications Officer - Florence Police Department

Labor Recycling Center Part - Time

Boards & Commissions

There are many boards and committees that help to operate the functions of the City of Florence. Each board is comprised of members of City Administration and members of the local business community. Learn more...

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The Mayor and Council members will hold the next council meeting on

Tuesday, February 2, 2021

4:00 p.m. Work Session

5:00 p.m. Council Meeting

City Auditorium

103 South Pine Street

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A little laugh...

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How to Submit Your Event, News, or Announcement:

  • Public and community events or announcements can be submitted by attaching an email, Word document, PDF, or JPG file suitable for viewing on the web. Include graphics in JPG or PNG if possible.
  • Along with your information, include your name, phone number, event name, location, date and time, and a brief description.
  • IMPORTANT: Please submit your information no later than Tuesday of each week (preferably sooner). Submissions after the deadline will be added to the next week's publication. The newsletter is posted on Thursday afternoon.
  • Send your information to or call Rachel Koonce with questions at 256-760-6494.
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