Gathered V-Neck Dress
The target group for this dress would be young women from ages 15-30.
The reason the dress is for 15-30 year old women is because it would look good for women of this age group.
The dress is a V-Neck that goes to the knee and gathers at the bottom
The price is $20.00
The customers would either be adult women buying this dress for themselves, or mothers buying this for their daughters, who are the consumers.
To make this product sell, the dress would be featured as a Christmas special dress in a Walmart or Kohl's commercial. It would also be put into fashion and women's magazines.