Design Thinking Masterclass


HPI School of Design Thinking - Berlin/Potsdam, DesignThinkers Academy Amsterdam, AmIADesigner, Nora Bateson & Knowmads Business School Amsterdam go DESIGN THINKING

Who's It For?

People from corporates, privately owned companies, educators, NGOs and public sector organisations. Maybe you already know something about Design Thinking, maybe not. With the three top facilitators in the field you are able to work on your own idea, product or service the Design Thinking way.

An introduction to thinking, feeling & doing on Wednesday April 15, Nora Bateson (International Bateson Institute) will deliver a workshop and screening of the Ecology of Mind, the Life and Work of Gregory Bateson, followed by a Q&A session.

On Thursday you can come as an individual or you can bring your team. You may come with a challenge, assignment, project or idea to work on together.

In the morning Uli Weinberg (HPI School of Design Thinking - Berlin), Arne van Oosterom (DesignThinkers Academy - Amsterdam) and Boukje Vastbinder & Jeroen Spoelstra (AmIADesigner) will introduce their ways of working.

After lunch you can work with one of these facilitators on your challenge, assignment, project or idea. The sessions will be followed by different workshops for sharing and comparing ideas and ways of working in the different workshops. We will finish with dinner and drinks.

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Design Thinking Masterclass at Knowmads Business School - Amsterdam

Wednesday, April 15th, 5pm to Thursday, April 16th, 9pm

Knowmads Business School, Ferdinand Huyckstraat 64, Amsterdam


Wednesday, April 15

17.00 Walk-in & Registration

17.30 Buffet

19.00 Nora Bateson:
workshop, Ecology of Mind, the Life and Work of Gregory Bateson screening, Q&A session

22.00 Check-out & Drinks

Thursday, April 16

9.00 Walk-in & Registration

10.00-12.30 Uli Weinberg, Boukje Vastbinder, Jeroen Spoelstra, Arne van Oosterom: Keynotes and interactive workshops exploring their ideas and ways of working with Design Thinking, Feeling & Doing.

12.30-13.30 Lunch

13.30-17.00 Workshops: Ideas on Design Thinking applied to participants' challenges, assignments, projects and ideas. Max. 25 participants per workshop.
Workshop A: Uli Weinberg, HPI School of Design Thinking, Berlin

Workshop B: Arne van Oosterom, Design Academy, Amsterdam

Workshop C: Boukje Vastbinder & Jeroen Spoelstra, AmIDesigner

17.00-18.30: Plenary session sharing projects from the different workshops, wrap up.

19.00-20.30 Dinner

20.30-21.00 Check-out, drinks

An Ecology Of Mind. Trailer (Englisch).

RSVP & Payment


Package price 1: 15th of April 17.00 - 22.00 hours Nora Bateson Workshop + screening Ecology of Mind € 100,-

Package price 2: 15th + 16th Design Masterclass 9.00 - 21.00 hours € 595,-

Package price 3: 16th Design Masterclass only 9.00 - 21.00 hours € 495,-

There are only 75 spaces per day available!

Invoice will be sent on reservation ( Cancellation policy: before the 15th of March: 50% refund, cancellation after that period no refund. Tickets may be passed on to another person with written approval of the organizer. *21% VAT not included for Dutch based companies or private persons and for private persons without VAT number outside the Netherlands based in Europe.

About the involved institutes: