Industry Newsletter

Brought to you by the Cohen Career Center

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Marketing: all things related to promoting and running a business.

One of the many fields of marketing is Shopper Marketing.

Shopper Marketing is all about understanding how one's target consumers behave as

shoppers, in different channels and formats. By researching and gathering this information,

marketers can then use it to the benefit of all stakeholders, defined as brands, consumers,

retailers, and shoppers. Identifying what drives a shopper to purchase and repurchase is the first step to shopper marketing.

A full-time job opportunity related to shopper marketing is the Sales Development Program

(SDP) Associate at, highlighted in Tribe Careers,

  • Provide sales support for our authorized dealers and distributors, develop and execute new sales programs, and collaborate with our Account Executives to increase productivity and sales of products
  • Develop and/or revise products, technical support, sales and marketing documentation, collect troubleshooting data, foster positive and productive relationships with’s dealers, and communicate information vital to the growth of those dealers

To read the full description and apply, visit Tribe Careers and sign in here.

(Applications accepted until December 30, 2015)

Tribe Careers offers a lot more opportunities than just this one; see them with just a

simple search!

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New York Marketing Trip

Thursday, Nov. 19th, 12am

This is an online event.

Sponsored by the Cohen Career Center, the W&M Marketing Trip is a 3-day event which

takes place in New York, NY. Approximately 20 William and Mary juniors and seniors will

be introduced to careers in a variety of marketing fields. This trip will help you assess if

this career field is the right one for you and allow you to network with W&M alumni in key



$250 program fee includes lodging for three nights in New York, NY (February 3, 4, and 5).

Selected participants are required to pay the full program fee by December 14, 2015.

Financial assistance may be available for those who qualify.

Apply for the trip at now before November 19 at midnight!

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BATTALION 2016 PR Internship

Friday, Jan. 1st 2016 at 12am

This is an online event.

BATTALION is looking to hire a full time, energetic and ready-to-learn intern to start in

January 2016. Ideal candidates are current college students with an interest in Public

Relations and Communications. This internship will provide an opportunity to gain

first-hand experience in a fast-paced environment and to develop an understanding of

how the industry works.

To Apply: Please send your resume and cover letter to, with

the subject line Spring 2016 Internship.

Position Requirements:

• Organized self-starter with ability to multi-task
• Strong attention to detail
• Motivated and proactive
• Positive attitude, discreet and professional

Required Skills - Positive Attitude, Hard Worker, Attention To Detail, Highly-motivated

Hours : 10AM - 6PM

Website :

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Gain skills through

Did you know that being a W&M student gives you free access to tutorial site Lynda provides resources on learning how to do everything from basic Photoshop to professional audio mixing. If you want to pick up a marketable skill or a just want to learn something cool, you should check it out.

To access the tutorials, go to, click login, and then click organizational login. From there choose College of William & Mary as your organization and log in with your W&M info.

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