Industry Newsletter
Brought to you by the Cohen Career Center
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Email: career@wm.edu
Website: mycareer.wm.edu
Location: Next to the Sadler Center
Phone: 757-221-3231
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Twitter: @wmcareer
WHAT DOES MARKETING ENCOMPASS?
Marketing: all things related to promoting and running a business.
One of the many fields of marketing is Shopper Marketing.
Shopper Marketing is all about understanding how one's target consumers behave as
shoppers, in different channels and formats. By researching and gathering this information,
marketers can then use it to the benefit of all stakeholders, defined as brands, consumers,
retailers, and shoppers. Identifying what drives a shopper to purchase and repurchase is the first step to shopper marketing.
A full-time job opportunity related to shopper marketing is the Sales Development Program
(SDP) Associate at Alarm.com, highlighted in Tribe Careers, tribecareers.wm.edu.
- Provide sales support for our authorized dealers and distributors, develop and execute new sales programs, and collaborate with our Account Executives to increase productivity and sales of Alarm.com products
- Develop and/or revise products, technical support, sales and marketing documentation, collect troubleshooting data, foster positive and productive relationships with Alarm.com’s dealers, and communicate information vital to the growth of those dealers
(Applications accepted until December 30, 2015)
Tribe Careers offers a lot more opportunities than just this one; see them with just a
simple search!
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UPCOMING DEADLINES & EVENTS
New York Marketing Trip
takes place in New York, NY. Approximately 20 William and Mary juniors and seniors will
be introduced to careers in a variety of marketing fields. This trip will help you assess if
this career field is the right one for you and allow you to network with W&M alumni in key
positions. ALL MAJORS ARE INVITED TO APPLY FOR THE Marketing Trip!
PROGRAM FEE:
$250 program fee includes lodging for three nights in New York, NY (February 3, 4, and 5).
Selected participants are required to pay the full program fee by December 14, 2015.
Financial assistance may be available for those who qualify.
Apply for the trip at tribecareers.wm.edu now before November 19 at midnight!
Thursday, Nov 19, 2015, 12:00 AM
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BATTALION 2016 PR Internship
BATTALION is looking to hire a full time, energetic and ready-to-learn intern to start in
January 2016. Ideal candidates are current college students with an interest in Public
Relations and Communications. This internship will provide an opportunity to gain
first-hand experience in a fast-paced environment and to develop an understanding of
how the industry works.
To Apply: Please send your resume and cover letter to office@battalionpr.com, with
the subject line Spring 2016 Internship.
Position Requirements:
• Organized self-starter with ability to multi-task
• Strong attention to detail
• Motivated and proactive
• Positive attitude, discreet and professional
Required Skills - Positive Attitude, Hard Worker, Attention To Detail, Highly-motivated
Hours : 10AM - 6PM
Website : www.battalionpr.com
Friday, Jan 1, 2016, 12:00 AM
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CAREER TIPS
Gain skills through Lynda.com
To access the tutorials, go to Lynda.com, click login, and then click organizational login. From there choose College of William & Mary as your organization and log in with your W&M info.