Social Psychologist

Albert Bandura

Background Information

  • Alberta was born in northern Alberta, Canada in the year 1925.
  • He was born into a family of 6 as the youngest and only son.
  • Alberta was introduced into the psychological field as a joke. He took a psychology course to pass time and by the time he graduated, he had already won a prestigious award in psychology. From there, he continued pursuing his psychological career.
  • He received his bachelor degree in Psychology from British Columbia University in 1949
  • He went to the University of Iowa, where he received his Ph.D. in 1952
  • Started teaching at Stanford in 1953
  • Received the APA’s award for distinguished services scientific contributions in 1980
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Reasons for Popularity

  • Alberta is famous because of his most popular experiment, the Bobo Doll Experiment.
  • Other well known experiments of Alberta include Observational Learning, the Social Learning Theory, and Self-efficacy.
  • These experiments of Alberta have then led him to win numerous esteemed awards and to him being known as the fourth most famous psychologist ever.
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  • The theory that was started by Bandura was the Social Learning Theory.
  • His theory stated “Mediating processes occur between stimuli & responses” and “Behavior is learned from the environment through the process of observational learning”. This means that people learn from one another, via observation, imitation, and modeling.
  • This theory encompasses memory, attention, and motivation.

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Experiments Conducted and Results

    His most famous experiment is the Bobo Doll Experiment and this experiment tested a child’s behavior towards a doll after observing an adult model.
      Here are the results)

        • Children who observed the aggressive model made far more imitative aggressive responses than those who were in the non-aggressive or control groups.

            • There was more partial and non-imitative aggression among those children who has observed aggressive behavior, although the difference for non-imitative aggression was small.

                • The girls in the aggressive model condition also showed more physical aggressive responses if the model was male, but more verbal aggressive responses if the model was female. However, the exception to this general pattern was the observation of how often they punched Bobo, and in this case the effects of gender were reversed.

                    • Boys were more likely to imitate same-sex models than girls. The evidence for girls imitating same-sex models is not strong.

                        • Boys imitated more physically aggressive acts than girls. There was little difference in the verbal aggression between boys and girls.

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                        Agree or Disagree With Theory

                        • We agree with his theory because environments have been proven to influence behavior. It has been studied that kids imitate their parents the most at age 3. A person grows up in an environment filled with drugs will mostly likely take the same path.
                        Bandura's Bobo Doll Experiment