- Alberta was born in northern Alberta, Canada in the year 1925.
- He was born into a family of 6 as the youngest and only son.
- Alberta was introduced into the psychological field as a joke. He took a psychology course to pass time and by the time he graduated, he had already won a prestigious award in psychology. From there, he continued pursuing his psychological career.
- He received his bachelor degree in Psychology from British Columbia University in 1949
- He went to the University of Iowa, where he received his Ph.D. in 1952
- Started teaching at Stanford in 1953
- Received the APA’s award for distinguished services scientific contributions in 1980
Reasons for Popularity
- Alberta is famous because of his most popular experiment, the Bobo Doll Experiment.
- Other well known experiments of Alberta include Observational Learning, the Social Learning Theory, and Self-efficacy.
- These experiments of Alberta have then led him to win numerous esteemed awards and to him being known as the fourth most famous psychologist ever.
- The theory that was started by Bandura was the Social Learning Theory.
- His theory stated “Mediating processes occur between stimuli & responses” and “Behavior is learned from the environment through the process of observational learning”. This means that people learn from one another, via observation, imitation, and modeling.
- This theory encompasses memory, attention, and motivation.
Experiments Conducted and Results
• Children who observed the aggressive model made far more imitative aggressive responses than those who were in the non-aggressive or control groups.
Agree or Disagree With Theory
- We agree with his theory because environments have been proven to influence behavior. It has been studied that kids imitate their parents the most at age 3. A person grows up in an environment filled with drugs will mostly likely take the same path.
Bandura's Bobo Doll Experiment