Discount Stores

Sells merchandise at lower than market-level prices

Common Locations:

Large, simple buildings in heavily travelled areas.

Recently discount stores have shown the strongest growth of all retail firms, achieving large increases in market share.

Most discount stores are chains and are mass merchandisers: stores that sell large amounts of staple goods and mass produced garments at low prices.

Type of Merchandise Sold:

Large amounts of staple goods and mass-produced garments selling for low prices

Examples of Discount Stores are: