Discount Stores
Sells merchandise at lower than market-level prices
Common Locations:
Large, simple buildings in heavily travelled areas.
Recently discount stores have shown the strongest growth of all retail firms, achieving large increases in market share.
Most discount stores are chains and are mass merchandisers: stores that sell large amounts of staple goods and mass produced garments at low prices.
Type of Merchandise Sold:
Large amounts of staple goods and mass-produced garments selling for low prices