Why now? Why Beautycounter? Why does this matter?
1938: The last time a law was passed governing the safety of our products.
Think about that....
Our skin is our bodies largest organ. What are you doing to protect it?
So who is in charge of recalling or policing these products?
Who is responsible for substantiating the safety of cosmetics?
Companies and individuals who manufacture or market cosmetics have a legal responsibility to ensure the safety of their products. Neither the law nor FDA regulations require specific tests to demonstrate the safety of individual products or ingredients. The law also does not require cosmetic companies to share their safety information with FDA.
There are 80,000 chemicals registered for use in commerce - 90% have no health & safety data.
More than 200 synthetic chemicals, many known to be toxic, can be found in nearly all Americans, including newborns who are exposed to chemicals in utero.
As our research and our knowledge evolve, shouldn't our standards evolve too?
Why is this a matter of crisis?
- Today, 1 in 8 women will be diagnosed with breast cancer, up from 1 in 20 forty years ago
- Approximately 90% of women who are diagnosed with breast cancer do not have the BRACA gene (or cancer susceptibility genes)
- Childhood cancers have increased 20% since 1975
- Though risk factors are complicated and not fully understood, the National Academy of Sciences has determined that environmental factors contribute to 28% of developmental disorders in children.
- Difficulty in conceiving and maintaining a pregnancy affected 40% more women in 2002 than in 1982
- From 1982 to 1992, reproductive difficulty almost doubled in women ages 18-25
- Today, girls are entering puberty earlier than a generation ago—in part due to exposures to endocrine disruptors (substances that can alter the body’s hormonal responses).26 • Early puberty puts girls are a higher risk for breast cancer later in life
BC Does D.C.
We are working tirelessly to ensure that EVERYONE has access to SAFE products!
The E.U. has banned 1400 chemicals that have been proven to be damaging to us and our children. The U.S. has banned 11.
Beautycounter has banned the use of 1500 commonly used chemicals from their products and as our research expands, so will our list. We work hard to screen EVERY ingredient so that you don't have to.
Beautycounter has the strictest safety guidelines in the United States!!! While there are many other companies making strides, Beautycounter has created and is leading the movement for SAFE products.
Your mom was right, safe is sexy! Beautycounter makeup was created by Hollywood makeup artist Christy Coleman. This high performing makeup was designed for build-able coverage and is worn on camera by Heidi Klum, Lauren Conrad and Alessandra Ambrosio just to name a few.
Are you familiar with a B Corp? Becoming a B Corporation in commerce is similar to becoming Certified Organic in agricultural. There is a multi step process and B corporations MUST maintain total transparency, work to minimize their carbon foot-print and run in the most ethical and environmentally responsible way possible. B Corporations put a heartbeat back into corporate America.
Remember: NOT every chemical is bad and NOT everything natural is good. We use science to define what is safe and what is not safe and we disclose every.single.ingredient to you, our end user. No trade secrets, no loop holes.
You no longer have to choose between high performing & safe. Look how flawless our Tint Skin Foundation is
"I like toxins in my beauty routine." - No one ever
Just another reason to visit Target
In The Press
Names our Tint Skin Foundation a best foundation - March 2016
Martha Stewart Living
Featured our color cosmetics in the April 2016 issue
Featured our lip sheers - March 2016
Lip Sheer in Petal is mentioned as a "must have" item
Our Dew Skin tinted moisturizer won the Allure Best in Beauty award in 2015
Page 30 of the July 2015 Issue mentions our sunscreen as a summer must have