Introducing Beautycounter

Why now? Why Beautycounter? Why does this matter?

1938: The last time a law was passed governing the safety of our products.

Think about that....

The last time our government set any safety standards regarding the chemicals we apply topically was BEFORE WWII. The post-it note was still 30 years from being invented. Dupont had just launched their new synthetic yarn; Nylon. The Fair Labor Standards Act was just passed which established minimum wage and a standardized work week. We had not yet dropped the atomic bomb. Oil was just discovered in Saudi Arabia. A house cost less then $4000, the average annual salary was $1,730 and gas cost 10 cents a gallon.

Our skin is our bodies largest organ. What are you doing to protect it?

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So who is in charge of recalling or policing these products?

No one! That's right, absolutely no one is in charge of this industry. Johnson & Johnson just recently settled a $72 MILLION dollar law suit, because it was proven, BY SCIENCE, that prolonged daily use of their baby powder caused cancer. Was their formula changed? No. Was it pulled off the shelves? No. Why? Because NO ONE has the legal right to tell them to stop making it. Our laws (in this arena) protect the companies, not the consumers.

Who is responsible for substantiating the safety of cosmetics?

Companies and individuals who manufacture or market cosmetics have a legal responsibility to ensure the safety of their products. Neither the law nor FDA regulations require specific tests to demonstrate the safety of individual products or ingredients. The law also does not require cosmetic companies to share their safety information with FDA.

There are 80,000 chemicals registered for use in commerce - 90% have no health & safety data.

More than 200 synthetic chemicals, many known to be toxic, can be found in nearly all Americans, including newborns who are exposed to chemicals in utero.

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As our research and our knowledge evolve, shouldn't our standards evolve too?

Why is this a matter of crisis?

  • Today, 1 in 8 women will be diagnosed with breast cancer, up from 1 in 20 forty years ago
  • Approximately 90% of women who are diagnosed with breast cancer do not have the BRACA gene (or cancer susceptibility genes)
  • Childhood cancers have increased 20% since 1975
  • Though risk factors are complicated and not fully understood, the National Academy of Sciences has determined that environmental factors contribute to 28% of developmental disorders in children.
  • Difficulty in conceiving and maintaining a pregnancy affected 40% more women in 2002 than in 1982
  • From 1982 to 1992, reproductive difficulty almost doubled in women ages 18-25
  • Today, girls are entering puberty earlier than a generation ago—in part due to exposures to endocrine disruptors (substances that can alter the body’s hormonal responses).26 • Early puberty puts girls are a higher risk for breast cancer later in life
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BC Does D.C.

We are working tirelessly to ensure that EVERYONE has access to SAFE products!

Beautycounter Takes on Washington D.C

The E.U. has banned 1400 chemicals that have been proven to be damaging to us and our children. The U.S. has banned 11.

Beautycounter has banned the use of 1500 commonly used chemicals from their products and as our research expands, so will our list. We work hard to screen EVERY ingredient so that you don't have to.

Beautycounter has the strictest safety guidelines in the United States!!! While there are many other companies making strides, Beautycounter has created and is leading the movement for SAFE products.

Your mom was right, safe is sexy! Beautycounter makeup was created by Hollywood makeup artist Christy Coleman. This high performing makeup was designed for build-able coverage and is worn on camera by Heidi Klum, Lauren Conrad and Alessandra Ambrosio just to name a few.

Are you familiar with a B Corp? Becoming a B Corporation in commerce is similar to becoming Certified Organic in agricultural. There is a multi step process and B corporations MUST maintain total transparency, work to minimize their carbon foot-print and run in the most ethical and environmentally responsible way possible. B Corporations put a heartbeat back into corporate America.

Remember: NOT every chemical is bad and NOT everything natural is good. We use science to define what is safe and what is not safe and we disclose every.single.ingredient to you, our end user. No trade secrets, no loop holes.

You no longer have to choose between high performing & safe. Look how flawless our Tint Skin Foundation is

Mini Master Class: Tint Skin Complexion Coverage

"I like toxins in my beauty routine." - No one ever

Just another reason to visit Target

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For a limited time THIS SEPTEMBER, Beautycounter will be carried in ALL Target stores nation wide. This will be an amazing opportunity to mainstream our mission; getting safe products into the hands of everyone! This will be a short, limited offering, and when the products are gone, they are gone! Click here to learn more about this ground breaking partnership.

In The Press

Introducing Beautycounter

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If you have specific questions, would like more information or to learn about (or schedule) upcoming events near you - please reach out. I'd love to get safe products into your hands!