The 1970's

Sara Sparks, Cosmo 1, 9/6/15

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Hair:

Popular hairstyles:

Long and straight: long straight hair parted in the center

The ape: short hair on the top and long hair on the bottom; can be either curly or straight but is mostly shaggy

The shag: evenly progressing layers with a full fringe; can be worn on men or women

The wedge: steep angled layers all around the back and sides

The afro: very very curly

Cornrows: braids plated to the scalp

The Purdy and Pageboy: bowl-like haircut worn by men and women

Flicks and Wings: flicks create mass body in the hair; wings are flicks on a fringe

Asymmetric: longer hair put on one side, normally in a ponytail

Stack Perms: tight, small curls at the ends of the hair with straight hair at the crown

Mohicans: hair fixed upright using gel and hairspray

Hair Coloring: home dyes, highlighting, and frosting were popular

In the 1970s, French hairdressers introduced hair weaving using aluminum foil.


Influential celebrities in 1970’s hair are Liza Minelli, Jane Fonda, Farrah Fawcett-Majors, Twiggy, Mia Farrow, Olivia Newton John, Barbra Streisand, Cher, Debbie Harry, Donna Summer, and many many more.

Makeup:

Make up in the 70’s was very diverse. In the early years of the 70’s, there was a 1920’s revival which included doll like makeup with smoky eyes and skinny eyebrows. Feminism and women’s liberation was a huge influence on makeup in the 70’s. Liberated women didn’t want to be seen as a sex object but still felt the need to wear some makeup, so they took on a makeup look that was very natural. Movies were also very influential because they introduced looks like disco and punk. Disco makeup was very flamboyant, using glitter, gloss, and shimmer in order to be seen. Punk was not just a sound, but a lifestyle to those in the 70’s. Punk makeup included pale skin and dramatic eyes, cheeks, and brows. There were different makeup brands including Revlon, Max Factor, Yardley, Rimmel, Maybelline, Cover Girl, and many more. Makeup needs for women of color became more apparent and new brands were made just for this purpose. Brands that were already established, expanded their range of colors for darker skin tones. There were three main eye shadow looks including natural, soft and smoky, and extremely bold. Purples, blues, and greens were mainly used but earth tones were popular for the eyelids as well. For people who preferred the natural look, eyeliner was not worn but for punks, they used heavy eyeliner. White eyeliner worn above black or blue eyeliner was popular for some teens and adults. Mascara was worn on the upper and lower lashes. False eyelashes could be worn but were mainly worn during the 1960’s. Eyebrows were thin and had a slight curve. Deep fruit colors were popular as well as soft peaches and pinks for the lips. Red lips made a huge comeback in the 1970’s. Lipsticks were very glossy and lips were not heavily lined. Blush was natural but eventually became more prominent. Nail polish had a wide range of colors and the French tip was introduced by Jeff Pink. Being tan was also very popular.


Some famous influences in the 1970’s were movies like The Boy Friend (1971), The Great Gatsby (1974), The Great Waldo Pepper (1975), Cabaret (1972), and Saturday Night Fever (1977). Influential women and men included Way Bandy, Cher, Donna Summer, Debbie Harry, Beverly Johnson, and many others.

Fashion:

In the early 70’s, polyester and bright colors were the outfits of choice for many. Men and women enjoyed wearing tight fitting pants and platform shoes. Jumpsuits were also very popular. Jumpsuits worn during the day were made of denim, cotton and stretchy fabric. Jumpsuits worn during the nights were made of silky like fabrics with bright colors and patterns. Tie dyed shirts were very popular because they were made of bright and colorful designs that aren’t a specific pattern. Wrap dresses were popular because they fit all body types and were functional in working and relaxing environments. Chevron stripes were also very popular because they were made of very bright colors. Maxi dresses took over the 70’s because they were very natural and flowy. Bellbottoms and hot pants were very popular because many celebrities wore them.


Influential celebrities in 1970’s fashion were Janis Joplin, Joe Cocker and Jimi Hendrix, Jacqueline Kennedy Onassi, Farrah Fawcett, and Sonny and Cher.