Montana Catholic Schools Weekly
October 19, 2015
Emotional Motivators & Learning Organizations
I came across two articles from the Harvard Business Review (!) in the past week that spoke to me. I think both articles could apply to the “business” of running a school or a classroom. I encourage school administrators and teachers to consider the insights in relation to your work.
In “The New Science of Customer Emotions” (https://goo.gl/2cNWr7) the authors explore the important emotional motivators which drive customer behavior. As schools are working to fine-tune their marketing plans for the coming recruiting season, it’s important to recognize the importance of discovering what motivates customer decisions (i.e. parents). And as teachers begin to see unmotivated students, it’s important to recognize their emotional motivators.
The authors recognize 10 primary emotional motivators, some of which have direct application to schools such as standing out from the crowd, confidence in the future, sense of well-being, sense of freedom, sense of belonging, and success in life. How many advertisements do you see that connect standing out from the crowd, for example, with an automobile? Have we stopped to think how we are messaging our schools (and our lessons)?
The authors suggest identifying the emotional motivators through surveys and interviews (market research), move your customers to becoming “fully connected” to your company, and target those connected principals.
In “Why Organizations Don’t Learn” (https://goo.gl/3TYbEI) the authors detail four biases which impact our organizations, two of which have relevance to our schools: a bias toward success and a bias toward action.
Our biases toward success lead to four negative behaviors: fear of failure, a fixed mindset, overreliance on past performance, and attribution bias (blaming others for failure, crediting ourselves for success). They recommend destigmatizing failure (we all fail so therefore we can learn), embracing a growth mindset to learn new behaviors, hiring & promoting employees who wish to grow, and using a data-driven approach to understand our successes and failures.
Our biases toward action lead to exhaustion (relying only on those who get things done, for example) and a lack of reflection. We tend to push forward with new programs without monitoring and measuring. The authors recommend building breaks into our daily and yearly schedules, encouraging all stakeholders to take time to think and grow, and encouraging reflection to build a context.
There’s much more in each of the articles and I encourage you to read these articles. After all, reading outside of our education world is an example of the very growth mindset we are encouraging our students to embrace.
Dr. Tim Uhl, Superintendent
Marian University Class @ Great Falls
Marian University Class @ Missoula
Marian University Class @ Billings Central
The Week Ahead
Tuesday: office (Helena)
Wednesday: chancery meetings (Great Falls & Helena); Butte Central Advisory Council
Thursday: Pretty Eagle WCEA visit (St. Xavier)
Friday: Pretty Eagle visit (cont)
This week: 1,045 miles
Last week: 1,648 miles
This year: 6,318 driving miles/ 2,346 air miles
Montana Catholic Schools
Email: superintendent@montanacc.org
Website: www.montanacatholicschools.org
Location: PO Box 1708 Helena, MT 59601
Phone: (406) 442-5761
Twitter: @mtcathschools
For Principals
- NCEA data is due this Friday to our office. Please turn it in ASAP.
- The Diocese of Helena is holding information seminars for all of its employees regarding Health Care. Please attend one of these sessions to find out about the new health care plan:
- Oct 21: Butte
- Oct 22: Kalispell
- Oct 23: Helena
- Oct 28: Missoula
- There is a free webinar on school security available tomorrow (Tuesday, Oct 20th). More information here: http://goo.gl/tvwmUA
- On the horizon, please mark your calendars for the November principal meetings:
- Nov 10th @ St. Matthew's 10-2
- Nov 12th @ Great Falls Central Catholic 10-2
- Nov 18th @ St. Pat's Admin Center (Billings) 10-2