THE DIGITAL TOURISM BUSINESS
IE International Executive Program
The Digital Tourism Business
The tourism sector has been fundamentally re-architected with social media, mobile and ecommerce strategies over this past decade. Success in this digital ecosystem demands that a marketer understand these new dynamics and underlying technology that is transforming business by dramatically altering the way people communicate, create, collaborate, share information, purchase and complete other transactions.
This program will acclimate students to the 2014 digital travel landscape through exposure to dynamic case studies and thought leadership, as well as practical experience to digital business strategies, techniques, tools, platforms, KPI’s that are driving the digital travel revolution, helping the business manager to identify and embrace current and future opportunities to reach, engage with, and learn from customers.
Dates: April 7- April 10, 2014
Faculty and Guest Speakers
Antonio Lopez Avila
SEGITUR
Karen Lomas
INTEL
Kevin Sigliano
TERRITORIO CREATIVO
"Spain is leading in tourism"
CONTACT:
karolina.cintron@ie.edu
+34 91 568 96 69
Program Coordinator- Mariel Gonzalez
mariel.gonzalez@ie.edu
+34 91 568 97 58
Email: execed@ie.edu
Website: http://www.ie.edu/
Location: Calle Pinar, 18, Madrid, Spain
Phone: 34 91 568 9669
Facebook: https://www.facebook.com/pages/IE-Business-School-Executive-Education/198824583484913?fref=ts