Rhetorical device project
7th group 5
scare tactics
definitions
a strategy intended to influence public reaction by the exploitation of fear.
examples
When commercials are scare you to stop smoking.
CDC: Tips from Former Smokers - Terrie's Ad
logical appeal
definition
An appeal that addresses listeners' reasoning ability
Examples
If we build bridges over freeways, the traffic will flow without interruption. The time taken for each vehicle getting to the city will be shorter."
Levi's Logo's Appeal Commercial
categorical claims
defnition
The study of relations among categories or groups of things. Categorical logic treats categorical claims.