Private Label Update: 12/23/2013
Private Label News
For the past four weeks, Private Label sales have been tracking to 5.5% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.
We dipped as a % of ModCloth two weeks ago due to some sales softness as well as not participating in the gift sale.
For the past four weeks, Private Label grew 208.5% y/y!!!
"Well Fancy That Dress" on The Voice Season Finale!
Photo cred: Samara :)
Private Label Styles
The I've Got an Inn Dress, Any Endeavor Top, San Francisco Sorbet Dress, Spark a Connection Dress, Ladylike Luster Dress, Coach Tour Dress in Penguins, Backyard Birthday Party Dress, Chic Companion Skirt in Chien, Beauty in the Air Dress in Dusk Stripes, and Train Station Platform Dress in Two-Tone have all received 5+ reviews!
Private Label Dresses Top Sellers
Talk Show Talent Dress
- Last week sales: $6,744.29 - GREAT!
- Last week unit sales: 71 units - GREAT!
- On hand units: 301 units
- Return %: 4.2% (launched on 12/16)
Windy City Dress in Navy
- Last week sales: $5,082.12
- Last week unit sales: 88 units
- On hand units: 839 units
- Return %: 32.1%
- This style was part of a 20% off promotion last week.
Heart and Solar System Dress
- Last week sales: $4,979.24
- Last week unit sales: 76 units
- On hand units: 799 units
- Return %: 17.1%
- This style was part of a 20% off promotion last week.
Tremendous Taste Dress
- Last week sales: $4,331.85
- Last week unit sales: 115 units
- On hand units: 86 units
- Return %: 25.1%
- This style sold at a 50% markdown last week
Well Fancy That Dress
- Last week sales: $3,749.54
- Last week unit sales: 46 units
- On hand units: 174 units
- Return %: 39.1%
- This style sold at a 50% markdown last week
Private Label Top BOW and Tops Sellers
Perpetual Charm Coat in Charcoal
- Last week sales: $4,859.52
- Last week unit sales: 48 units
- On hand units: 24 units
- Return %: 12.2%
- This style sold at a 50% markdown last week
Elegance through the Evening Coat
- Last week sales: $4,159.56
- Last week unit sales: 44 units
- On hand units: 111 units
- Return %: 12.3%
- This style sold at a 50% markdown last week
Pier Before Your Eyes Coat
- Last week sales: $3,574.53
- Last week unit sales: 47 units
- On hand units: 70 units
- Return %: 32.6%
- This style sold at a 50% markdown last week
School of Style Skirt
- Last week sales: $2,132.40
- Last week unit sales: 60 units
- On hand units: 124 units
- Return %: 25.7%
- This style sold at a 50% markdown last week
The Grand Tour Guide Top in Mint
- Last week sales: $1,934.55
- Last week unit sales: 45 units
- On hand units: 379 units
- Return %: 0.0% (launched on 12/15)