Consumer Decision Making
By: Erin Parrish
My Journey Through The 5 Stages of Decision Making
Information Searching- I looked them up on the New Balance website to see how much they were.
Alternative Evaluation- They were $80 and then I had to think about if I really needed/wanted them that bad.
Purchase Decision - I decided they were worth buying because I had Christmas money that I saved up to buy something like this.
Post- Purchase Evaluation- The first time I wore them in public I was very satisfied with how comfortable they were.
Maslow's Hierarchy of Needs
Safety to me means that you are involved in a safe environment and you live in a safe place.
Love to me means that you have loving relationship with someone, whether it's your mom/dad or a boyfriend/girlfriend.
Esteem to me means that you think of yourself in a good way or bad way.
Self- Actualization to me means that you believe you are living to the highest potential possible.