Yoplait Yogurt Taste Test
By: Mady, Megan, Frank and Damon
Our Problem
Graph #1
This chart shows the three flavors that were liked best, and they were turned into percents.
Graph #2
This chart shows what flavor was liked between male and female for the three flavors.
Our Project
This is a photo of our display. There's a Yoplait poster and a green tray with taped on numbers.
Gather Information
For this project we did tons of research to find out more about the company called Yoplait. On the website we found out that Yoplait started back in 1965 and it is celebrating its 50 years! We also found out that Yoplait is owned by General Mills for 51%, and Sodiaal owns 49% of the company. The company’s slogan is “Striving for Goodness” . When they have a fruit flavored yogurt they add fresh fruit to it. Each product has at least 90 calories in each 6 o.z. container. They have many different styles of yogurt like Original, Light, Greek, Whips, Simplait, etc.
Something interesting the company does is in October is pink lids. People who eat the yogurt save the lids, then they send them in and the lids are worth money so the money goes for research for breast cancer. All our information was from: http://www.yoplait.com.Hypothesis
When it came time for our hypothesis our group put our heads together to make a prediction on which flavor will be most popular. Our three flavors for our preference test was Cherry, Orange Creme, and also Strawberry. Our hypothesis was: If I give students Yoplait yogurt I think they will like the Orange Creme because then I think the students will connect the Orange Creme yogurt with the Orange Dreamsicle.
Experiment
For the experiment we created a material list to see what we all need to get and who was bring what. We knew if we were going to be dealing with other peoples food, gloves we going to be a huge thing. Next thing was what could people eat the yogurt with, so we chose to use little plastic spoons that our teacher gave us. Another thing was what do we put the yogurt in after we remove it from the container, so we thought that we should use Dixie Cups. What were we going to display the yogurt on? So we brainstormed and thought of putting it on plastic trays. So on our material list we had to put the biggest thing yet, the yogurt! So on our shopping list we had yogurt, Dixie Cups, plastic trays, plastic spoons and gloves.
Our procedures were:
Step 1: Go to the store and buy the items we need.Step 2: Bring our items to school, and give the items to the 7th grade science teacher.
Step 3: We were going to find our table in the gym and start to set up displays. We had to put out our cardboard box so no one could see what we were using. Then set poster up in front of our cardboard box. Also we had to get our iPad set with the Google Form. Also place the plastic trays to the workers in the back so they could put the yogurt cups on it.
Step 4: Put the cups in three stacks for each flavor we were doing.
Step 5: Place the spoons in the front by the poster so the samplers could take one.
Step 6: Then go and wash your hands, then place your hands inside of the glove.
Step 7: Start putting the yogurt inside of the Dixie Cups.
Step 8: Place the 3 cups of yogurt on a plastic tray.
Step 9: Start asking customers to sample product.
Step 10: Put the 3 samples in front of the customer, and tell them the speech. Then tell they can now began to start sampling.
Step 11: Tell them to place their favorite flavor they like the best in the iPad.
Step 12: They place their pick in the iPad.
Step 13: They place the spoon on the side of the table. And thank them for coming today!
Step 14: Repeat for all of the customers!
Observation
How we collected the data was we used a randomizer to randomize each set for each person. So their friends couldn’t tell them what flavor to choose. Whoever was working in the back would write down the person’s name who sampled the product in order so we could use it later. After the taste test was done we had to go back and type in what the flavor was that was liked the best. We made tally makers to find out what flavor was the best flavor out of the three. After that we took our information and turned it into two charts. Our two charts were a pie chart for the favorite kind, and another chart to see which flavors are liked best by gender.
Conclusion
3rd Place
Strawberry came in 3rd place with 12 people who liked it out of 52 people. The percent was 23.1%.
1st Place
Orange Creme had 23 people who liked it out of 52 people. The percent was 44.2%.
2nd Place
Cherry came in 2nd place with 17 people who liked it out of the 52 people. The percent was 32.7%.