McDonald's
the world's largest chain of hamburger fast food restaurants
Ray Kroc
Raymond Albert "Ray" Kroc was an American businessman and philanthropist. He joined McDonald's in 1954 and built it into the most successful fast food operation in the world.
Logo used from 1955-1960
Logo used from 1960–1968
Logo used from 2007-present
McDonalds's Slogan history
Early 1960s: Look for the Golden Arches
Mid 1960s: Let's Eat Out!
Late 1960s: The Closest Thing to Home
Early 1970s: You Deserve a Break Today
Mid 1980s: Mac Tonight
Late 1990s: Did Somebody Say McDonald's?
Early 2000s: We Love to See You Smile
Present: I'm Lovin' It
TARGET MARKET
Every year in April McDonald's has their National Hiring Day
McDonald’s Main Competitors
McDonalds Top 5 Competitors
- Starbucks - is the world’s largest coffee house chain.
- Yum Brands, Inc - operates several large quick-service restaurant chains including Taco Bell, KFC and Pizza Hut.
- Chipotle Mexican Grill - is a fast-casual restaurant chain serving tacos, burritos and salads.
- Subway - is the largest sandwich restaurant chain in the world, with 44,200 locations in 110 countries.
- Wendy’s - is a fast-food restaurant chain with almost 6,500 locations worldwide
PROMOTIONS
Some of McDonald's main promotions are
Dollar Drink Days
$1.39 Value Picks Menu
McDonald's Coupons: Two Can Dine for $10.48, BOGO Free Breakfast Sandwiches, Regular-Sized McFlurry 2/$5.00 + More
Some of McDonald's Products
Big Mac Ski Helmet, Big Mac Training Tights, Big Mac Raincoat, Big Mac Board Shorts, Big Mac Thermals, Big Mac Dog Coat, Big Mac Bed Linen, Big Mac Sleeping Bag, Big Mac Wellington Boots etc.