This product is a lint roller remade because it doesn't only clean up lint, but it cleans up all sorts of things like dropped food and dust.
This commercial is directed to the whole family because there is a lot of humour in the commercial and kids these days would want to buy any product seen on TV that is filled with humour. While the product on the other hand, is directed to the adults or parents that want to clean up there pets or kids mess really fast. Therefore, I think this add is directed to the whole family because it has lots of humour directed to the kids and the actual product is directed to adults/parents with kids or pets.