Drive Safe, Drive Alert
#dsda #drivesmart #driveawake
The Effect
Our Campaign Audience
- Ages 18-65
- Both Genders
- Shift Workers over "9-5" workers
PSA Materials
Social Media Campaign
*Spend 30 minutes daily (15 in morning & 15 at night) going ahd liking pictures under hash tags (doesn’t have to be our hashtags all the time. Sometimes target other groups) this is what brings in people!
*Comment on tweets. “Great job, keep it up” & engage them in conversation.
(This brings them to your page)
*Post inspiration/eye-catching photos. Engage with the audience with questions.i.e. How do you feel about drowsy driving? What are your personal experiences?
Poster Materials
The Scenario
Car: Ford F-150
Calculations
@ 60mph
Dry Pavement Time:
t= 5.33s (Stopping Time) + 1.5s (Reaction Time) = 6.83 sec
a = -6.87 m/s
d= 52.3 m
Wet Pavement Time:
t= 9.34s (Stopping Time) + 1.5s (Reaction Time) = 10.8 sec
a= -3.92 m/s
d= 91.6 m
Calculations
@ 60mph
Dry Pavement Time:
t= 5.33s (Stopping Time) + 1.5s (Reaction Time) = 6.83 sec
a = -6.87 m/s
d= 52.3 m
Wet Pavement Time:
t= 9.34s (Stopping Time) + 1.5s (Reaction Time) = 10.8 sec
a= -3.92 m/s
d= 91.6 m