Hacking your way to decision makers
May 3rd, 5:30pm-7pm, Area 31
Find and Contact the Decision makers of Companies!
The buying process in B2B is more complex and more rational than in B2C, and the emotions concerning this relationship should be related to trust, reliability and honesty. The reason is simple; B2B buyers were more comfortable and saw less risk in buying from a brand that was seen to be offering value on a personal as well as professional level, so the ability to find and contact personally the decision makers of companies that are potential clients or partners is paramount for successful B2B businesses.