Media Literacy Project
Air Conditioning Gm Commercial By: Amine Berriche
Introduction
Action / Sequences
Semes / Forms
- Sun is hot but, it is smiling.
- Scenes of misery and havoc are repeated several times.
- AC needs to work to have a happy family.
Actors / Discourse
Words Emphasized: AC, Hot, and the Sun.
If your car is happy then you are happy.
The narrator is joyful and jolly.
Proximity / Movement
There are unhappy people.
There are annoying bugs.
Film speeds up from start until they get pulled over.
Culture / Content
There's a regular nice family driving.
Family trip goes bad because of the broken AC.
Production
Starts happy but, it ends up being a horrible vacation/family trip.
Sun is always happy throughout the commercial even when the people are suffering in their car.
Overall the commercial is joyous.
LEVEL TWO
When they say get your AC fixed and you'll be happy, that means that if your very hot and you cool down a little bit with the AC you'll be happier because you're not being burnt to death.
When they say if your car is happy you'll be happy too, they mean that if your car runs well and drives smooth and the temp is nice then you'll be satisfactory with your car ride.
Last one! When they say that bees and mosquitoes and other bugs will come into your car when you roll down the window, I took that as this AC event can cause bad things such as being pulled over for distracted driving and no one wants points taken off their license.