Private Label November Newsletter
Happy Turkey Day Everyone!
Hello Everyone!!
Welcome to the November Newsletter. Chalk full of updates from the past month and how we're doing Quality wise and with our Customers!
General QC Call-Out
Over here in QC land we have been seeing a lot of sizing issues with belts. Length inconsistencies are occurring where belts are either too large or too small. We have seen significant variances from anywhere between 1-4 inches out of spec tolerance. We know have been reaching out a lot lately about this, so we wanted to point it out one more time. We have added many new styles with belts to the watch list so stay tuned for more on that next month!
Hits:
The customers are still raving about our amazing fabrics, prints, and overall garment quality. Here are a few examples of styles that the she loves, along with some good feedback we are receiving.
Just Joyful Top
"High quality material! It actually creates a very flattering silhouette! Like the little button detail too"
" ...the collar and key hole front make this top different from the rest and the pattern on the top is great. The fit, length and quality are great. "
"Good job Bea & Dot! #forgoodmeasure"
" ...the collar and key hole front make this top different from the rest and the pattern on the top is great. The fit, length and quality are great. "
"Good job Bea & Dot! #forgoodmeasure"
Always Adorable Dress
"Great fabric, gorgeous details, and a fun winter dress."
"Perfect dress... It fit perfect. The colors, the style, very unique."
"...I fell in love with this as soon as i saw it! The material is thick and warm, the embroidery is well-done, and I've gotten a lot of compliments!"
"Perfect dress... It fit perfect. The colors, the style, very unique."
"...I fell in love with this as soon as i saw it! The material is thick and warm, the embroidery is well-done, and I've gotten a lot of compliments!"
Star of the Antique Show Dress
"I just received this dress and I'm totally in love."
" I really love the full skirt of this dress--it's a nice vintage look without being costume-y."
"I've never been this happy with a dress before. It's well made... The fabric is lovely for fall and looks lush...."
" I really love the full skirt of this dress--it's a nice vintage look without being costume-y."
"I've never been this happy with a dress before. It's well made... The fabric is lovely for fall and looks lush...."
Misses:
We are starting to see more quality issues and negative reviews with tops. Here are some examples of feedback from a few not-so-happy customers.
Team Adorable Sweatshirt
"... this was INCREDIBLY tiny... I wanted to keep this and wear it because it is so cute, but I just can't justify buying a sweatshirt for this price that fits the way this does."
"Had to return this even though I ordered up a size. Runs short. The tuft shoulder is a cute detail. "
"Had to return this even though I ordered up a size. Runs short. The tuft shoulder is a cute detail. "
Primary Petals Cardigan
"Such a cute cardigan. Too bad it's made from the cheapest, itchiest, poorest quality yarn in the history of the world. It feels like a brillo pad."
"Just plain HUGE and itchy, not to mention the annoyingly hard to open buttons...."
"Just plain HUGE and itchy, not to mention the annoyingly hard to open buttons...."
According to my Studies Blazer
"The fit is a bit... odd... The 'darts' seem a oddly placed... after the first wearing the bottom part of one of the pockets is coming apart at the seam."
" The upper arm area was too small while the overall size around the chest and stomach was large... Had to return."
" The upper arm area was too small while the overall size around the chest and stomach was large... Had to return."
Feedback from the Returns Team
Here is some of what the ModGirl is saying about their returns.
Return Rates
Below are a few styles that have above average return rates.
All Hands on Spec Script Dress
53% Return Rate
"On a girl with a curves, it looks like it got caught in the paper shredder."
"On a girl with a curves, it looks like it got caught in the paper shredder."
Director's Cute Dress
52% Return Rate
"This was a rare miss for me from Bea and Dot (my favorite ModCloth brand), big in the bust, shoulders, waist and armholes."
Ladylike Luster Dress
61% Return Rate
" The fabric was flimsy and unlined, and the bust was huge and ill fitting...Very disappointed and am returning it."
November Vendor Problems
What the folks on the social media are saying:
"Woo hoo ModCloth's new line is fabulous"
Go @ModCloth for continuing to expand their plus size selection without making it ugly or exorbitantly priced! You rock! #goingplaces."
"What's new from @ModCloth amazing in-house brands that are perfect for #PlusSized fashion lovers http://www.momtrends.com/2013/10/modcloth-private-label/ …"
Go @ModCloth for continuing to expand their plus size selection without making it ugly or exorbitantly priced! You rock! #goingplaces."
"What's new from @ModCloth amazing in-house brands that are perfect for #PlusSized fashion lovers http://www.momtrends.com/2013/10/modcloth-private-label/ …"