3.01 Seven Functions of Maketing
Patrick Henry Miller
Marketing - Information Management
Obtaining information needed to make sound business decisions.
Product / service management
Concepts and procedures necessary to obtain develop maintain and improve a product or service mix in response to market opportunites.
Financing
Obtaining money needed to finance the operations of a business;bank loans and offering credit to consumers.
Selling
Determining customers needs and want trough planned personalized communication intended to influence purchase decisions and ensure satisfaction.
Distributing
The transporting,handling and storing of goods on their way from the manufacturer to the consumer.