Sales Promotion
By: Kyle Graham
Premium Item & Give-aways
Contest & Sweepstakes
Contest & Sweepstakes: a race or other contest for which the prize consists of the stakes contributed by the various competitors
Bassmaster is currently hosting a sweepstakes using great marketing skills. See more here!
Sampling
Sampling: is the act of taking a portion, you get part of an item not the whole thing.
When companies have trucks outside of events handing out samples.
Popular Forms Of Sales Promotion
Point of Purchase Display
Point of Purchase: is when companies try to sell something at the checkout such as grocery stores.
Point of purchase could be when when you order a drink at the game and they are showing off the souvineir cups on a display near the register.
Special Events
Special Events: Special Events that are sponsored by certain company and a rare, because they dont happen very often or in many places.
The midnight tipoffs in college basketball do not happen very often and are sponsored by multiple companies.
Couponing
Couponing: vouchers offering discounts on particular goods or services.
When a sports company sends out coupons offering buy one get one free on tickets or a certain percent off the total ticket price.