Benefits of CSA
Its Growth
CSA
Community Supported Agriculture (CSA) is a
term that has come to describe a variety of direct
farm marketing practices with certain common
characteristics, including:
• Emphasis on community and/or local produce
• Shares/subscriptions that are sold prior to the
season’s beginning
• Weekly deliveries to members/subscribers
Benefits of CSA
Research has indicated that there are different
kinds of CSA members. Some customers will
be extremely interested in the farm and the way
crops are grown. For other members, things like
the end-quality, product diversity, and “freshness”
of the produce will be the most important factors
for their patronage. Another communicating strategy is to invite
customers onto your farm. While many CSAs do
not follow the original CSA design of members
providing labor for their products, about 35 percent
of those found it effective to offer
an on-farm event for their members.