McDonald's

the world's largest chain of hamburger fast food restaurants

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Ray Kroc


    Raymond Albert "Ray" Kroc was an American businessman and philanthropist. He joined McDonald's in 1954 and built it into the most successful fast food operation in the world.

McDonalds's Slogan history

Early 1960s: Look for the Golden Arches


Mid 1960s: Let's Eat Out!


Late 1960s: The Closest Thing to Home


Early 1970s: You Deserve a Break Today


Mid 1980s: Mac Tonight


Late 1990s: Did Somebody Say McDonald's?


Early 2000s: We Love to See You Smile


Present: I'm Lovin' It

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TARGET MARKET

McDonald's markets to children, teens, and adults so the entire family. The way McDonald's markets to children is that they spent 2.7 times as much to advertise its products as all fruit, vegetable, bottled water, and milk advertisers combined and they display ads for Happy Meals on tv. Also they advertise to get with having the fun centre, toys and the playground. They also target adults by having cheap food, quick service and free wifi.
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Every year in April McDonald's has their National Hiring Day

McDonald’s Main Competitors

McDonalds Top 5 Competitors

  1. Starbucks - is the world’s largest coffee house chain.
  2. Yum Brands, Inc - operates several large quick-service restaurant chains including Taco Bell, KFC and Pizza Hut.
  3. Chipotle Mexican Grill - is a fast-casual restaurant chain serving tacos, burritos and salads.
  4. Subway - is the largest sandwich restaurant chain in the world, with 44,200 locations in 110 countries.
  5. Wendy’s - is a fast-food restaurant chain with almost 6,500 locations worldwide
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McDonalds does Head-to-Head Positioning because they use the company’s strengths to challenge the competition and they don't avoid a direct comparison with the competition and focus on a smaller number of attributes. McDonald's services Speed of service, convenience and they friendly service. The company also tries to give you more for less.

PROMOTIONS

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Some of McDonald's main promotions are

Dollar Drink Days

$1.39 Value Picks Menu

McDonald's Coupons: Two Can Dine for $10.48, BOGO Free Breakfast Sandwiches, Regular-Sized McFlurry 2/$5.00 + More

Some of McDonald's Products

Big Mac Ski Helmet, Big Mac Training Tights, Big Mac Raincoat, Big Mac Board Shorts, Big Mac Thermals, Big Mac Dog Coat, Big Mac Bed Linen, Big Mac Sleeping Bag, Big Mac Wellington Boots etc.

SPONSORS

"The Showdown" - Bird vs. Jordan McDonald's ad - 1993
McDonald's "I'm Lovin' It"