WEEK 31

BUILD YOUR LIST & ENGAGE

#SocialChallenge Motivation

http://www.ted.com Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think.
Dan Pink: The puzzle of motivation

WordPress Plugin: Thank Me Later

Thank Me Later sends 'thank you' emails to your commenters. Simply write a message saying thanks and it will be emailed after a time of your choice -- 5 minutes, a day, a month, whenever!
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WordPress Plugin: Revive Old Post

Revive Old Posts is a plugin designed to tweet your older posts to get more traffic.

This plugin helps you to keeps your old posts alive by sharing them and driving more traffic to them from social networks. It also helps you to promote your content. You can set time and no of posts to share to drive more traffic.

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WordPress Plugin:Yet Another Related Posts Plugin (YARPP)

Yet Another Related Posts Plugin (YARPP) displays pages, posts, and custom post types related to the current entry, introducing your readers to other relevant content on your site.
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THIS IS SUCH A GREAT READ ON BUSINESS BLOGGING BY BARRY FELDMAN

Business blogs should/can/will grow your business

Business blogs are a major challenge.

Blogs are the hardest channel for business to keep updated—and to really nail.

Passle, makers of a blogging shortcut service of sorts, recently studied 525 businesses and reviewed their performance across blogs, company news pages, Twitter and Facebook. Their study, “The State of Business Blogging 2013,” reported:

  • 75% of companies don’t update their websites in any way.
  • Only 20% have a blog and over one-third of them are inactive.
  • 1 in 8 companies have an active blog.

Ouch. Please understand…

Business blogs should/can/will grow your business.

  • 57% of companies with a blog have acquired a customer from their blog.
  • 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
  • Blogs attract repeat visitors who continue to come back to the website for fresh content.
  • ­Blogging allows you to team up with people who already have an audience, which is an instantaneous way to attract readers.

The figures above are conservative. Blogging gets more important everyday. Start now.

21 Benefits of Blogging (Barry Feldman)


  1. Connect with customers—A blog is a practical and powerful way to share useful, relevant information with customers.
  2. Connect with partners—Blogging allows you to connect and team up with influencers and leaders who can be instrumental in building your business.
  3. Generate traffic—A strategically planned blog, with carefully chosen keywords in play, will show up in search and drive traffic to your landing pages.
  4. Establish authority—Your business blogis the hub of your content marketing efforts where you share your expertise.
  5. Win business—60% of businesses who blog acquire more customers.
  6. Inspire your social media—If you’re using social media effectively, you’re sharing your blog posts regularly and taking advantage of the magical amplification of social networks.
  7. Increase reach—Your blog will be shared and find new eyeballs daily.
  8. Grow your email database—Your blog should inspire people to opt into your email newsletter list. Also, your email feeds traffic to your blog.
  9. Give your company a voice—A blog is your pulpit, your publication, your journal—the place where you talk about whatever you choose, however you choose.
  10. Humanize your company—That voice needs personality. Great bloggers are genuine. Your personality comes into play, that is, if you aim to make real connections.
  11. Exchange ideas—Blogs obliterate the wall that once stood between a company and its customers. You encourage interaction, comments and feedback. You create a conversation.
  12. Get (and stay) customer focused—By blogging, you’ll learn how to speak in your customers’ terms, perpetually improve this vital skill and grow more in touch with your audience’s wants and needs.
  13. Inspires content and productivity—Blogging is hard work. You need processes. Commitment. Consistency. You’ll need to step up—and you’ll be rewarded for doing so.
  14. Increase focus—A subtle addendum to the point above, blogging consistently forces you to define who you are trying to reach and why.
  15. Generate publicity—As I mentioned, business bloggers establish authority. Stick with it and demonstrate you know your niche and you’ll get asked for interviews frequently.
  16. Invite outsiders in—While business blogger should refrain from being relentlessly promotional, the blog is an appropriate forum for delivering insight into your company, its values, and people.
  17. Get strategic—You’ll get in the habit of closely examining the site’s analytics and gather all kinds of insights about what does and doesn’t appeal to your audience. Your marketing will get more strategic by day.
  18. Learn—We’ll get a bit warm and fuzzy now, but there’s no denying you are going to learn a lot about yourself and the world around you. It comes with being a writer.
  19. Get inspired—Theresearch,the conversation, the experience… it’s inspiring. Trust me on this: a switch gets turned on and it’s impossible to turn off.
  20. Have fun—Perhaps not everyone will agree blogging is fun, but I believe every great blogger gets into it and enjoys the ride.
  21. Make millions—Maybe, maybe not. However, business blogging with purpose works. Every post is a long-term asset. Learn how to blog and you’ll lower your marketing costs and increase sales.