Education weekly news
06/17/2013 to 06/21/2013
Roll out of July the 2nd
What are we going to release?
- Redesign of the salesforce form to avoid misunderstanding and generation of "bad leads"
- A "Country" select in salesforce form to help leads dispatch between teams
- New link to Schoolpage Homepage in the Menu Career&Jobs
Focus on a feature: Event vs Group
Situation:
Lot of members spoils Group with events that promote training in direct competition with the training of the company which owns the Group, e.g. Formation Management
Solution:
A new feature will enable:
This feature can be activated for a specific group if required by Ivan
(don't forget to create a JIRA)
Release date:
Due to collateral effects on the database, this feature will be released on July the 16th to be 100% there is no problem.
Lot of members spoils Group with events that promote training in direct competition with the training of the company which owns the Group, e.g. Formation Management
Solution:
A new feature will enable:
- only Admin and Expert to post event, when the feature is activated
- all users: members and Admin and Expert, when the feature is deactivated
This feature can be activated for a specific group if required by Ivan
(don't forget to create a JIRA)
Release date:
Due to collateral effects on the database, this feature will be released on July the 16th to be 100% there is no problem.
Focus on Training emailing
What is it?
A dedicated emailing suggesting trainings/programs to members to acquire or improve their skill-set.
We suggest 3 trainings for 3 skills max.
The first rank can be sold to our clients (University/School/Training Center)
How will we do it?
1. We create a set of combinations between
- industries
- position
- 20 most common skills+level of proficiency
2. We create an inventory of trainings that match the combinations above
3. We create an inventory of members matching the combinations above
4. For each member a caping will be activated to prevent spamming
Monetization?
A dedicated back-office to sell the first position among the training suggested will be provided to the sales-team.
Status?
Done: mock-up
In progress:
- Tech meetings and suggestion meetings this week
- Wording: meeting to schedule
Emailings dedicated to Training for July
An emailing campaign is about to be launched to drive in more traffic to Education space for France.
Emailing #1 Global
Audience: all
message: become an expert in your field
target: Trainings
Emailing #2: Promote Education space
audience: HR and training manager
message: Improve the skill-set of your collaborators
target: Education homepage
Emailing #3: Management
audience: Member with Manage people activated in professional experience
message: improve your management skills
target: trainings in "Management"
Emailing #4: High tech
audience: Experience with position "High tech"
Message: still missing :'(
target: Trainings in "High-tech"
Emailing #1 Global
Audience: all
message: become an expert in your field
target: Trainings
Emailing #2: Promote Education space
audience: HR and training manager
message: Improve the skill-set of your collaborators
target: Education homepage
Emailing #3: Management
audience: Member with Manage people activated in professional experience
message: improve your management skills
target: trainings in "Management"
Emailing #4: High tech
audience: Experience with position "High tech"
Message: still missing :'(
target: Trainings in "High-tech"
Future products
Goal: improve visibility of trainings with the following ideas:
- Suggest trainings in the dashboard
- Suggest Trainings of the week at the top of the Education Homepage
- Display Trainings in job adverts
- Video in Trainings