Stone Hearth Pizza

Gluten Free Privy Promotion Delivers over 150 New Customers!

Stone Hearth Pizza Gluten Free Campaign

In case you missed the boat, May is National Celiac Awareness month. Stone Hearth Pizza was captaining that boat with a special promotion devoted to their gluten free fans. Using Privy, they were able to create a campaign in just 5 minutes that was advertised on their website and Facebook page. They also shared their special offer through an email to their 2,500 subscribers. Here's the deal:

  • Title: $2.00 Off Your Gluten Free Pizza
  • Description: Pizza is one of the simple pleasures in life. Except when you are gluten intolerant. At Stone Hearth we have created our very own safe and delicious gluten free crust that is the perfect canvas for your pizza masterpiece. This May, Celiac Awareness Month, we are celebrating you, our gluten free and gluten intolerant patrons, with a delicious $2.00 OFF you Gluten Free Pizza!
  • Restrictions: One per customer, Dine in or carry out only
  • Duration: 20 days

The Results

In under 3 weeks, Stone Hearth won 153 customers! They were able to log into their Privy dashboard and quickly download a complete list of email addresses for their new customers, which they could add to their Constant Contact database in one easy step. What's more? Almost 90% of those email addresses they added were brand new!

Using Privy, Stone Hearth was able to add nearly 140 new names to their email database running a creative promotion that didn't break the bank. Their offer represents a roughly 10-20% discount, depending on which pie the customer buys. That means Stone Hearth still profits!


Small business owners spend countless hours and dollars every month building an online presence. On the flip side, over 3 billion online searches every month are for local based keywords. Until now, there's been no tool to marry these 2 worlds in a measurable and meaningful Privy!