Social Media Apps Making Money
A 20 Time Product
How Do Social Media Apps Start?
How Do Apps Start To Make A profit?
~Advertisements
~Sponsorship
~ in app purchases
~potential app upgrades
How Do Apps Use Advertisements?
~ Apps like twitter, Facebook, and Instagram have found was to advertise with out making the app clustered.
~ Instagram recently started having advertisement posts
~ Twitter uses third party companies to have celebrity endorsed ads.
~ twitter also plans to do this with vine
~ Facebook has ads based off of pages that you like and follow
Buying and Selling of Apps
~Twitter bought Vine to help compete with Facebook's purchase of Instagram.
~ Facebook bought Instagram for $1 billion.
~ Facebook buys Whatsapp to eliminate competition for messenger apps.
~Facebook offers Snapchat $3 Billion to help get upper hand over Twitter.
~Many of the social media apps that sell are lesser name products. Many people don't know of the app.
~Apps sell because they cannot compete with the big names like Facebook and Twitter.
~Other apps are created just to be sold to companies.
~ Also sometimes the creators and owners are get an offer they can't turn down.
Some Apps That Failed To Make Money.
~Not all apps Have success
~ Domes apps fail to make money and can't support themselves
~ other apps are bought but end up failing and not gaining a profit
~ examples: WhatsApp
How This Relates
~ It is business because of marketing.
~ Also has many investments involved
~ The buying and selling of apps
My Process and the struggles I faced
~ I was curious how apps made money
~ I researched specific social media apps
~ Learned how they made money
~ decided to find out if some apps failed
~ Wanted to find out why apps failed
~ put all the information together into one project
~ some struggles were finding a place to start, and finding apps that have struggled or have been bad investments