The LTTA 9-14 July 2023 AMSTERDAM

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Every Museum, whether small or large, more or less known or recognized as a cultural and a tourist destination, strives to achieve as much communication as possible with the broadest audience. Attracting young people to a museum or a gallery, and offering them an attractive theme with tailored methodology is a challenge we propose to you.

Diana and Callisto painted by Tiziano

In Greek mythology, Callisto or Kallisto (/kəˈlɪstoʊ/; Ancient Greek: Καλλιστώ Greek pronunciation: [kallistɔ̌ː]) was a nymph, or the daughter of King Lycaon; the myth varies in such details. She was believed to be one of the followers of Artemis (Diana for the Romans) who attracted Zeus. Many versions of Callisto's story survive. According to some writers, Zeus transformed himself into the figure of Artemis to pursue Callisto, and she slept with him believing Zeus to be Artemis. She became pregnant and when this was eventually discovered, she was expelled from Artemis's group. Afterwards a furious Hera, the wife of Zeus, transformed her into a bear, although in some versions Artemis is the one to give her an ursine form. Later, just as she was about to be killed by her son when he was hunting, she was set among the stars as Ursa Major ("the Great Bear") by Zeus. She was the bear-mother of the Arcadians, through her son Arcas (Ursa Minor).

Here is the question

Do you think museums can be relevant in contemporary social agendas and pressing issues, providing information, perspective, trauma improvement, and political standing?
If your answer is YES, then you discover we are not interested in Greek Mythology but in how a Myth that is 3.500 years old, painted 500 years ago, talks about today's problems.

The challenge - Game Mission

We challenge you to deconstruct the piece of art you will get in two of the most important museums in Amsterdam.

1. The Diamond Museum
2. The Rijks Museum

By deconstruct, we mean you must look at what is not shown.

You must observe "contemporary social agendas and pressing issues, providing information, perspective, trauma improvement, and political standing?" embedded in the piece of art.

Here is an example

What do you see when you look at Diana and Callisto's painting?

What do you think happened before and after?

If you read the story, you start to discover some of the trauma of the actual society based on Greek mythology (3.500 years old), painted by Tiziano (500 years ago), describing today's problems.

  • complete lack of solidarity/empathy
  • terror, betrayal, jealousy
  • group rules, peer pressure, group dynamics
  • chief – ringleader – power
  • bullying – black sheep
  • How is cohesion created?
  • How do you display or perform group affiliation?
  • group hierarchy
  • rape
  • lesbian love

Then the obvious question is why you do not use this painting to address these problems instead of having it hanging in a museum named So High Art that scares people to visit it.

What do we offer

A multicultural team from Cyprus, France, Greece, Italy, Georgia, and the Netherlands will work together to co-create innovation. The collaboration will occur over five days of training.
- To ideate, prototype, test, and iterate new services and products that do not exist today, addressing innovation in supply and demand for Museums.
- Learn hands-on methodologies, Design Thinking, Agile, Podcast, and Digital Interviews to produce Open Educational Resources (OER)

- Improve your skills to gain resilience.

- Unforgettable experience


then read more about the project

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