2015 Fashion Marketing Review
Dior uses social media to tell a story that builds excitement around their TV spots. Dior use social media as part of wider campaigns to tell stories about their vision for the brand and engage their customer’s imaginations. With over 5.5 million Twitter followers and counting, this storytelling strategy is clearly working for them.
Topshop have been leading the way in digital innovation around fashion week since 2012. Topshop have also created a front row experience for online shoppers and their social media audience. When they set up a live-stream of their catwalk show, enabling viewers to create a customizable catwalk selecting snippets of the catwalk they enjoyed, and share their favorite outfits in real-time on Facebook.