Erin Cho Parsons

Invest In Creativity

Tips on How to Think Creatively: Erin Cho at Parsons

Erin Cho at Parsons, The New School for Design, is a renowned researcher in the filed of design management. In 1998, she graduated from the University of Wisconsin-Madison with her PhD in Supply Chain Management for Global Solutions and Consumer Behavior. Erin Cho at Parsons has been published in various academic journals and received many research and industry funding projects. One of her current project examines ways in which students’ creativity can be cultivated in a classroom. Here she offers some ideas on how to help students think creatively.


Create a relaxing and intimate environment. Erin Cho at Parsons notes that you must allow students to express their own opinion freely and confidently. Ask what they think and more importantly, why they think the way they think. Always encourage students to explain where their ideas come from and how they constructed these ideas and why.


Allow them to think independently first. She warns that while brainstorming new ideas, it is crucial to let group members to think independently first. Let them share what they think without being pressured to conform to the group’s opinion. In particular, avoid making a group consensus in the beginning of the thinking process.


Reverse everything we take it as true. Erin Cho at Parsons states that reverse-thinking helps generate creative ideas. That is, reverse everything we think it true about certain phenomena. Reverse common assumptions on which people base their understanding of the world around. You will be surprised by creative insight you will be able to generate through this process.


Encourage to visualize. Erin Cho points out that once you have interesting ideas to communicate and share, it helps to visualize them. Visualization makes things easier to understand and also invites new ideas to add on.

Erin Cho at Parsons: Tips for New Teachers

Erin Cho at Parsons, The New School for Design, is a renowned and award-winning educator. She received her PhD in Supply Chain Management for Global Solutions and Consumer Behavior from the University of Wisconsin-Madison in 1998. Present-day, she is employed as a professor in Strategic Design Management at the School of Design Strategies at Parson, The New School for Design located in New York City. In 2009, Erin Cho at Parsons received The New School’s Distinguished Teaching Award; the most significant lifetime teaching award at the institution. Here, she offers tips for new educators in any field.

Set aside prep time. Erin Cho at Parsons notes that many people think that teachers are only working in the classroom, but that is not the case. Leading educators will plan and prep for the upcoming week to ensure their message is effective. She warns that preparation will be time consuming and that is way it is important to set aside this time in advance.

Remember that you are the adult. She states that it is unnecessary to get into power struggles with your students—you are the adult. It is important to decide what outcome benefits the majority of your students. Disciplining a student may seem intimidating, but it will be in the best interest of your classroom.

Observe other teachers. Erin Cho recommends sitting in to watch other colleagues teach. This will help you measure your own successes and shortcomings, and it will provide you with new teaching techniques.


How to Give an Effective Speech: Erin Cho, Parsons, The New School for Design

Erin Cho at Parsons, The New School for Design, is a distinguished scholar, speaker, and educator. Erin Cho received her PhD in Supply Chain Management for Global Sourcing and Consumer Behavior from the University of Wisconsin-Madison in 1998. Currently, Erin Cho is employed as a professor in Strategic Design Management at the School of Design Strategies at Parsons, The New School for Design located in New York City. Due to her vast knowledge of the industry, Erin Cho at Parsons has been asked to speak at various academic and professional conferences including the Cittaslow Forum, the KT Group’s Distinguished Seminar, Jeju Forum, Mirae Forum, Society for Neuroscience conference, International Business Ethics conference, American College of Retailing Association conference and so on. She is aware that giving an effective speech is difficult; however, there are specific elements that speakers can incorporate to capture their audience. Here, she offers suggestions on how to give a powerful and engaging speech.


Be prepared. Erin Cho notes that in general, a speaker should spend about 30 hours of preparation and rehearsal time for every hour they will be speaking. Also, Erin Cho suggests that speakers record themselves during rehearsal so they have an accurate picture of how they speak.


Use supporting stories. She states that the best speeches will incorporate personal examples and stories. Sharing personal stories with your audience will help them engage and relate to you during your lecture.


Relax. Erin Cho also points out that it is important to stay relaxed and to focus on your message and not the audience. Speakers should practice hand gestures and walking patterns—things that usually throw off speakers during the actual lecture.

Erin Cho at Parsons: Is Design Management the Right Career for You?

Erin Cho at Parsons is a leader in the business field. She is a professor in Strategic Design Management at the School of Design Strategies at Parsons, The New School for Design located in New York City. Erin Cho obtained her M.A. and B.A. from the University of Seoul in Korea, and went on to obtain her PhD in Supply Chain Management for Global Sourcing and Consumer Behavior from the University of Wisconsin-Madison. Many students consult Erin Cho at Parsons about their potential career paths, and a common question she is presented with is, “Is design management the right career for me?” Here Erin Cho offers insight and provides an answer to this common question.

Are you a communicator? Erin Cho at Parsons states that design managers must be talented communicators. One aspect of design management is relaying a message to different ranges of consumers. It is important to not only understand who a company’s primary consumer is, but you also must be able to communicate why the consumer needs its product or service. Communication is also a critical component for design development and its process management. Being able to effectively lead discussions and encourage creative thinking for team members are important abilities for design managers.

Are you a strategic thinker? Erin Cho notes that all aspects of design management require some sort of strategic element. Design managers must establish what target market a company will enter, how to approach it, which communication tool to use, and so on. They also manage the design process of modifying an existing product and creating a new one. The goal is to identify the existing and unmet needs of the target consumers and to lead her product/communication design team to effectively reflect these needs.

Do you respond quickly to change? She also emphasizes that the current market is dynamic and always changing. The best design managers are aware of critical changes happening in the marketplace and can adapt quickly.

Are you a designer? Another aspect of design management is to understand and appreciate design aesthetics. Graphics aid in delivering a message, cultivating a brand, and building a presence for a product or service. Having a good design ability and sense is a tremendous bonus.


Networking Tips: Parsons, The New School for Design

Erin Cho at Parsons is a distinguished leader in the consumer behavior and design management field. She is a graduate of the University of Wisconsin-Madison, where she obtained her PhD in Supply Chain Management for Global Sourcing and Consumer Behavior. Currently, Erin Cho is a professor in Strategic Design Management at the School of Design Strategies at Parsons, The New School for Design located in New York City. As an established business professional, she knows the difficulties that come with networking. Here, she offers tips on how network effectively in any industry.

Form an actual connection. Erin Cho notes that although many people network in hopes of getting some sort of help, it is important to learn more about the other person and invest in a mutual bond. You should always network to help others, and once you’ve formed a relationship, you can ask for a favor in return.

Quality over quantity. She states that networking is not about meeting the most people; instead it is about meeting the right people. It is important to look for people who are relevant to your industry and your professional fields.

Don’t have expectations. She also warns that many people network with the expectation of getting something in return. Just because you have reached out to someone does not mean they are required to “pay you back.” Erin Cho at Parsons recommends networking out of curiosity, instead of just to ask for favors.

Be proactive. Erin Cho also notes that many individuals will form a meaningful network connection by accident; however, she believes that individuals should also be proactive and create a list of people to contact on purpose.


Erin Cho at Parsons: What is the Definition of A Brand?

Erin Cho is a leading consumer behavior researcher. Erin Cho obtained her PhD in Supply Chain Management for Global Sourcing and Consumer Behavior from the University of Wisconsin-Madison in 1998. Now, she is employed as a Strategic Design Management professor at the School of Design Strategies at Parsons, The New School for Design located in New York City.


A common misconception that Erin Cho frequently witnesses in the business community relates to branding. She believes that many companies do not know what the true definition of a brand is. Without this knowledge, companies are destined for failure because a brand is essentially its identity. Additionally, she believes that a successful brand has a personality. Many people think that a brand is simply a logo, but it is much more than that. Erin Cho at Parsons state that effective brands tell a story and represent a lifestyle to consumers. Developing a personality for your company will lead to higher brand identification and it will allow you to better position your business or product competitively.


She warns that it is important to stay consistent while branding. It is your company’s identity, thus, it is crucial your brand is consistent with your target market. Erin Cho Parsons also notes that a good way to measure branding is to ask the question, “What do consumers say about a company when no representatives are around?”


Erin Cho Parsons: The role of innovation in the current market place

Erin Cho at Parsons, The New School for Design, is a distinguished researcher in the field of strategic design management. She speaks about the role of innovation in the current market place: “Today’s marketplace is fiercely competitive, and companies must invest in creativity to thrive. That opens up career opportunities for those who can bring together diverse perspectives, facilitate collaborations, and come up with effective solutions.”


“Every day, companies come up with new, unconventional methods of producing products and delivering services to satisfy customer demands,” says Erin Cho at Parsons. “But innovation remains a risky business. Firms often expend significant resources on new projects that fail within three to six months. So we constantly challenge students to figure out the right way to innovate, and that means developing intuition, creativity, empathy, and a sharp business mind.”


Erin Cho at Parsons: Social Networking Trends

Erin Cho at Parsons, The New School for Design, is a graduate of the University of Wisconsin-Madison where she obtained her PhD in Supply Chain Management for Global Sourcing and Consumer Behavior. Present-day, Erin Cho is employed as a professor in Strategic Design Management at the School of Design Strategies at Parsons, The New School for Design located in New York City. As a leading consumer behavior researcher, Erin Cho at Parsons is exceedingly knowledgeable about rising social media trends. In 2011, she conducted research, Investigating Social Networking Models (SNMs) Harnessing Community-Centric Collaborations and Democratization of Innovation. Erin Cho at offers insight on rising social media trends that are encompassing our culture in 2013.


Simple design. Erin Cho notes that design still matters when it comes to social media outlets. Sites like Apple, Pinterest, and Twitter are successful because of their simple and elegant design that entices their audiences. She believes that design adds value for a company and can contribute to their overall brand image.


Viral marketing. Another social media trend is 2013 is viral marketing. She states that businesses are releasing viral videos, spoofs, memes, and more, in hopes that their content will reach the masses. Erin Cho at Parsons notes that while developing viral content, it must be relatable by the mass majority.


Mobile web. Erin Cho points out that there are 1.1 billion smartphone users in the world, thus, companies will be adapting to this mobile revolution. Businesses will be looking for ways to advertise and sell their products on mobile devices and tablets.


Erin Cho, Parsons, The New School for Design:

Erin Cho is a professor in the department of Strategic Design and Management at School of Design Strategies at Parsons, The New School for Design. She received her B.A. and M.A. from Seoul National University in Korea, majoring clothing and textile in 1991 and 1993. She finished her Ph.D. degree in 1998 from University of Wisconsin-Madison, specializing in retailing and consumer behavior. Her Ph.D. dissertation deals with supply chain management for foreign procurement for U.S. apparel retailers. Before joining Parsons, she was a faculty member at Washington State University, University of Wisconsin-Madison, and Columbia University.

She is a well-established scholar with an extensive record of publication and funding. Her research has been published in such journals as Journal of Retailing, Journal of Business Research, International Journal of Retailing and Distribution Management, Journal of Consumer Affairs, International marketing Review, Information and Management, and others. Erin Cho has conducted several grant projects on cross-cultural aspects of retail channel management and consumer issues with Filene Research Institutes, Center of International Business Education and Research, and Design and Social Science Initiative at Parsons.

Erin Cho has served in various department at Parsons and cross-divisional committees and collaborations, such as Advancement, Promotion, and Tenure Committee, BBA curriculum committee, master’s program development committee, Fashion Curriculum Committee, institutional review board, design and social science committee, and CARE/Parsons external partnership project on Liderezas Mayas Guatemala. Erin Cho has been contributing to various inter-organizational activities as well: she serves on an editorial board and as a reviewer for several journals, and has been an active member of several professional organizations in her fields.


Erin Cho Parsons: Invest In Creativity

Erin Cho of Parsons is a Professor in Strategic Design Management at the School of Design Strategies at Parsons, the New School for Design, in New York.

Erin Cho of Parsons is a graduate of Seoul National University in Korea, where she received her Bachelor of Arts degree in Clothing and Design. She also holds a Master's degree. She received her Ph.D. from the University of Wisconsin in Madison, where she specialized in supply chain management for global sourcing and consumer behavior.


During her career she has taught at Washington State University, Columbia University, and at the University of Wisconsin in Madison. She is particularly interested in strategic design management, branding, innovation and sustainability. "Innovation is no longer an option in business," she says. "Today's marketplace is fiercely competitive, and companies must invest in creativity to thrive."


Erin Cho of Parsons says that design thinking is fundamentally transforming the way businesses develop solutions. Design thinking is a methodology derived from design industries that is used to creatively solve problems and facilitate innovation.


She is an established scholar with many published articles to her credit. She has also had many significant funding projects and many entrepreneurial experiences. Erin Cho of Parsons was the first recipient of the Incubator venture funding from The New School University, and also received the New School's Distinguished Teaching Award in 2009, the University's most significant lifetime teaching award. Beginning in 2013 Erin Cho of Parsons became a visiting professor at the Business School at Seoul National University.