Industry Newsletter

Brought to you by the Cohen Career Center

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WHAT DOES MARKETING ENCOMPASS?

Marketing: all things related to promoting and running a business.

A field of marketing is affiliate/proprietary marketing.


If you’re working with a major brand company like Nike, Disney, Pepsi, or L’Oreal, chances are you’ll do a lot of cross-promotion, or “affiliate marketing.” Marketers must manage the relationship between any two entities. If Disney wants to promote the cartoon du jour with McDonalds, or Pepsi wants to make sure that all Six Flags theme parks have a Pepsi Ride, then marketers ensure both parties are getting what they need out of the deal and staying true to their own brand image.

UPCOMING DEADLINES & EVENTS

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Dominion Enterprises - Content Coordinator Position

The Dominion Enterprises’ Recreation Division (CycleTrader, RVTrader, ATVTrader, PWCTrader, SnowmobileTrader & AeroTrader) is currently looking for a Content Coordinator to join our team in Norfolk, VA. This role reports to our Marketing Manager and will play a central role in the growth and development of our content strategy as it relates to the digital voice of our 6 brands. A successful candidate will be comfortable working in teams, have an expansive writing portfolio, have a keen eye for detail, and be a skilled all around communicator. This role requires a high level of creativity, attention to detail, and project management skills.


Learn more about the key responsibilities, required skills, and the ideal candidate as well as apply here: http://careers.dominionenterprises.com/job/content-coordinator/J3H05066358XKH2RFWQ/

Cohen Career Center - Web/Technology Student Assistant

This student will help maintain the Career Center’s web site, making sure all the information is up to date, that the links function, etc. No HTML experience is necessary. The student will go through mandatory Cascade training (W&M’s web management system). Currently the Cohen Career Center is reorganizing some of the website content. The Web student assistant will be expected to utilize Google analytics to find trends in web traffic as well as identify underutilized web pages. Outside of site maintenance there could also be the possibility to work collaboratively with the Marketing student assistants to create web content (videos, tutorials, blogs, etc.) This position offers 10 hours per week.


Application deadline: April 18, 2016

https://wm-csm.symplicity.com/students/index.php?s=jobs&ss=jobs&mode=form&id=cea3fd49a7bfce4b073788adc7069137

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Application Deadlines on Tribe Careers!

InTouch Quality Control Services, Ltd - Marketing and Public Relations Internship in China - 6 Month Internship with Round-trip airfare from your current location to Shenzhen, China, 2,000 RMB per month stipend, and housing provided - Deadline 5/23


College of William & Mary - Office of the Dean of Students - Marketing Intern - Summer Internship - Deadline 5/5


Water Street Partners - Sales & Client Services Associate - Full Time - Deadline 4/29


R.I.C.H. Planning Group, LLC - Digital Advisor - Full Time - Deadline 5/4


Andiamo Partners - Executive Recruiting Specialist - Full Time - Deadline 4/30


PublicRelay - Summer Outbound Marketing Intern - Internship - Deadline 4/12

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CAREER TIPS

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