Effective business communication

ESEUNE Business School

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Prof. Adela Balderas

Effective business communication & storytelling

Professor Adela Balderas

Professor and experienced senior consultant in marketing, Communications skills, public speaking and sales and customer service.


In today's working environment, interpersonal and communication skills are just as important as technical abilities in achieving success. This module presents communication as integral to management strategy and as a critical component for success in the workplace.

By becoming aware of our own and other people’s interpersonal skills, students will be able to develop a better rapport with colleagues and build trust within all working relationships.


This Module will help improve communication skills.

Upon successful completion of this module, students will be able to:

  • Apply verbal and non-verbal techniques to build shared understanding

  • Strategically apply a communication system to enhance relationships and achieve performance goals

  • Improve interpersonal skills by understanding different personalities and their preferred communication styles.

  • Develop active listening skills that promote better work relationships

  • Use influencing skills to complete projects faster and grow your reputation

  • Improve business communication skills for better personal and team performance

  • Be able to productively manage conflicts

  • Turn potential conflict situations into interactions where mutually agreeable outcomes can be achieved Employ principles of effective group communication to cultivate trust and understanding, increase open participation, and strengthen decision making in work groups and teams.

  • Employ principles of effective group communication to cultivate trust and understanding, increase open participation, and strengthen decision making in work groups and teams.

  • Design and deliver a persuasive presentation that convinces the audience of the topic’s relevance and overcomes resistance, using appropriate visual support and adhering to a specified time limit.


In the ESEUNE Global MBA sessions real cases will be discussed. Participants will share experiences, successes, and failures, and develop foundations for best practice.

In a dynamic and interactive way, Professor Balderas will do questions and that will help the ESEUNE students to understand the new innovation ecosystems.

Interpersonal Strategies

  • Determining personal communication styles

  • Understanding key interpersonal elements of the communication process

  • Identifying strengths and limitations

  • How to more effectively work with other styles: team work

How to Enhance Relationships

  • Verbal vs. nonverbal communications

  • Assessing your own nonverbal traits and developing an improvement plan

  • Criteria for establishing trust and building credibility

  • Using a communication model to conduct more effective conversations

  • Assertiveness and conflic resolution

  • Assessing individual assertiveness skills

Developing Active Listening Skills

  • Recognizing the role of listening in effective communications

  • Knowing when and how to acknowledge emotions and ideas

  • Applying effective listening techniques to own work situations

Public speaking

  • Speaking more effectively: why and how

  • Body awareness

  • Vocal delivery

  • How to prepare and deliver talks


10:00 - 12:30 Lecture

12:30 - 13:30 Lunch

13:30 - 14:30 Work Group

14:30 - 15:00 Break networking

15:00 - 17:30 Lecture & Discussion

Classes will take place 16, 17, 23 and 24 April from 10.00 am to 5.30 pm

Saturday, April 16th 2016 at 10pm to Sunday, April 24th 2016 at 5:30pm

Training Center, Building 1, Zhongbei Headquarters Economic Industrial Park, Xiqing Automobile Industrial Zone, 300384 Tianjin

Address in Chinese: 西班牙卡斯提尔商学院- 中国项目地址: 天津市西青汽车工业区中国北总部经济产业园1号楼培训中心300380

RSVPs are enabled for this event.

ESEUNE Business School Tianjin

Contact person for coordinating how to arrive to our school : Wendi +86 177 0227 8167