By: Amanda Crowley
"A general category of fallacies in which a claim or argument is rejected on the basis of some irrelevant fact about the author or the person presenting the claim."
An Ad Hominem usually involves two steps:
2. Person B makes an attack on Person A's character, thereby discrediting their argument
The result of an Ad Hominem attack is to undermine someone's case without having to engage in it.
Person B: How can you argue about that while enjoying your steak?
Person A: Marketing provides valuable assets for the future.
Person B: Of course you feel that way, you work in marketing.
A challenge when using Ad Hominem is that you can be considered abusive and rough with your attack on the speaker's character.