St. Patrick's Day & Marketing

Jarran Falwell, Christopher B

History of St. Patrick's Day

St. Patrick's day is a national holiday celebrated on the 17th of March. In 1903 St. Patrick's day became an official public holiday in Ireland. March 17th is the death date of Saint Patrick who is the primary patron saint in Ireland. Millions of people celebrate this holiday around the world.

St. Patrick's Day & Global Marketing

Australia

  • In Australia, many citizens come together and celebrate Irish culture and the achievements of Saint Patrick.
  • St. Patrick's Day is not a public holiday in Australia, but it is a very popular event and often has many restaurants and pubs crowded on the day.
  • With the business that the restaurants and pubs do on St. Patrick's Day the economy for the country grows tremendously.
  • Many people in Australia wear green or wear an Irish symbol to celebrate the Day


Brazil

  • In Brazil St. Patrick's day is celebrated all throughout the country with parades and other forms of celebration
  • During St. Patrick's Day they light the famous Cristo statue green.
  • They often promote a lot of alcohol and food during the holiday to celebrate the Irish culture.
  • The economy Brazil grows tremendously during the day because of all of the sales that happen during the day.

5 P's for Shamrock Fest

Product- entertainment (music, dancing), drinks, etc.

Place- Rfk Stadium in Washington D.C.

Promotion- Children 12 and under get in free

Price- $29.99 for people over 12 years old (prices may rise if tickets sell out) plus a $7.14 service fee.

Profit- Family games and other forms of entertainment along with ticket sales