EVOLUTION OF LA KINGS
The Kings’ highly regarded development staff instills professional habits and establishes a strong rapport with its players
Name: Owner Jack Kent Cooke chose Kings as the team nickname from entries submitted in a fan contest.
Colors: He apparently wanted his club to take on “an air of royalty” with the team wearing the same colours as the NBA franchise Cooke owned, the Los Angeles Lakers.
Brand makeover: i think they changed it to wear the same colors as the NBA that cook owned.
Licensing: $119 sweatshirt
EVOLUTION OF THE Anaheim Ducks
Name: After Disney had a monster movie hit in 1992 with The Mighty Ducks starring Emilio Estevez, the NHL looked to capitalize on the popularity by awarding a franchise to Disney in 1993. The club was called the Mighty Ducks of Anaheim complete with the same logo from the film. When Disney sold the team in 2005, the team name was changed to Anaheim Ducks.
Colors: Purple, jade, silver and white were chosen as the team’s colors while an attractive crest featuring a duck head-shaped hockey mask was chosen to give the club its own unique identity.
Brand Makeover: The new look and identity of the Ducks were a collaborative effort, mixing opinions of fans as well as Ducks players, ownership and management.
Licensing: $144.99 jersey
EVOLUTION OF THE Boston Bruins
This shows that they are able to over come obstacles no matter what it takes.
Name: When grocery store tycoon Charles Adams brought a franchise to Boston, he asked his GM Art Ross to come up with a nickname. Eventually, Ross came up with “Bruins”, an Old English word used for brown bears in classic folk-tales
Colors: The team colours the same as his grocery store chain, brown and yellow, while name had to reflect an untamed animal displaying speed, agility, and cunning.
Brand Makeover: The B-spoke uses a centered more evenly placed B, creating a strong unified look amongst the spokes. VINTAGE CREST SHOULDER PATCH; The driving force behind this lies deep within the fabric of the enduring legacy of the Boston Bruins. The Bruins’ retro crest today is immediately recognized by all as a symbol of immeasurable strength, both on and off the ice.
Licensing: $46.00 pants