At Long Lash

Safer Beauty, Unparalleled Performance

Lengthening Mascara

Our BeautyCounter product development team worked for more than three years to invent a formula that met our high standards for safety and performance. Our Lengthening Mascara has all the benefits of many of the most popular mainstream mascaras, but with none of the sticky mess.

Safer Ingredients

BeautyCounter's proprietary formula hydrates with ingredients such as:

• organic pomegranate oil • organic cocoa butter
• organic shea butter • organic acai oil to condition lashes


Other cosmetic brands commonly use ingredients in their mascara formulation that have been linked to adverse health effects, including cancer. Propylparaben, butylparaben, and butylated hydroxyanisole (BHA) are preser- vatives commonly used in mascaras that can mimic estrogen and there is strong evidence that they can, in fact, disrupt hormone function. The U.S. National Toxicology Program has also classified BHA as a potential carcin- ogen. Another common preservative, quaternium-15, may release formaldehyde, a known carcinogen, into the formula. Polyethylene glycols (PEGs), such as the emulsifier PEG-30 glyceryl stearate, can be contaminated with the known carcinogen 1,4-dioxane.


Beautycounter creates safe and effective skin care and cosmetics for women and their families. We meticulously screen out ingredients - banning more than 1,500 ingredients- so your beauty rituals come with peace of mind. Discover, shop, sell and share our mission to get safe products into the hands of everyone.