Getting safe products into the hands of everyone.

There are more than 80,000 chemicals on the market today. Many do not have safety data. This is particularly true of those used in the skin care and beauty industry.

What's worse is the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day.

We deserve better. At Beautycounter, we're doing something about it.

At Beautycounter, every ingredient in our products has a function; nothing is used without careful consideration for efficacy and performance. No unwanted extras, no dyes, no mysteries. Just ingredients with purpose. We evaluate every potential ingredient for safety through our Ingredient Screen, which is the most health-protective screening tool in the industry.

Legislation has been introduced into Congress to put better, stronger regulations on the cosmetic and personal care product industry. It is a $22 billion a year market that has 1.5 pages of legislation attached to it and only 11 ingredients banned, vs. the EU with over 1,400 ingredients. Only 10% of the chemicals we use in our care products have safety data attached to them.

Beautycounter has taken it upon themselves to self-regulate to the highest standards possible. We ban over 1,500 ingredients we know to be harmful. Anything associated with possibly being a carcinogen, an endocrine disrupter or is known to be associated with fertility issues is banned. We have compiled our Never List which is our first line of defense and our promise to never, ever have any of these ingredients in our products.

Education and safety are at the core of our brand. It's why Beautycounter has partnered with these three trusted non-profits- who have been focusing on environmental health since the beginning.

Environmental Working Group (EWG) uses the power of research and information to protect public health and the environment. Why we love them: Their Skin Cosmetic Database allows you to search over 73,000 products for hazardous ingredients.

The Breast Cancer Fund (BCF) works to prevent breast cancer by eliminating our exposure to toxic chemicals and radiation linked to the disease. The Breast Cancer Fund is a founding member and national coordinator of the Campaign for Safe Cosmetics, a broad-based coalition working to eliminate dangerous chemicals from cosmetics and personal care products.

Healthy Child Healthy World empowers parents and caregivers to protect children from harmful chemicals. Why we love them: Their easy actions and tips help families create safer environments where children can flourish.

We are in a very unique position to be on the forefront of a movement toward better health and the right to know what we eat and what we expose ourselves to daily.

YOU can be part of this movement by taking the first step by trying our products. We are confident that there is something for everyone; from our new baby line to our kids line, to our EVERYDAY line, and lastly The Countertime line (anti-aging.)

I am excited to share these products with you. I am excited to hear your feedback. And I am excited to be a part of something that I feel so passionate about. Thank you for taking the time to experience something new with me!

My Favorite Products

The Ugly Truth About the Beauty Industry
Gregg Renfrew on MSNBC 'Your Business'