Retail Store Management

Everything you need to know about retail store management

What are the responsibilities of a Retail Store Manager?

A retail manager's overall objective is to ensure that the store is successful. In order to do so, they will always be in association with both the customers and the staff. By building a strong relationship with both it ensures excellent customer service. Along side this role, a store manager will also deal with the finances and staff management.

Some key management responsibilities are:

  • recruitment of new staff
  • training staff to ensure quality customer service
  • controlling store budgets
  • continue financial records
  • promotion of the business
  • ensuring that sales targets are met
  • checking pricing and stock
  • handle customer complaints and questions

How do you become a retail store manager?

Generally, to become a retail store manager, you move through the 'store hierarchy' up to management. Depending on the size of the store there is often a few levels of management with store manager being at the top. After gaining a lot of experience in retail, often as a sales assistant, it is possible to apply for a small management role like managing a department or leading a group. From this you can continue to gain experience and progress through the hierarchy.

What opportunities come with retail store management?

  • A lot of retailers have specific training stores.
  • Sometimes you are given a mentor whilst you train to become the store manager to who has had experience and can offer support
  • Short courses are sometimes available for example technical courses (for finances) and interpersonal training (management behaviour)

What qualifications and (interpersonal) skills are required?


Most companies will expect plausible grades in both Maths and English GCSE's, sometimes asking for IT qualifications. But generally, experience is the key requirement rather than qualifications; with such experience often gained by working up from shop floor. Certificates in courses of business, retail management or marketing may work in your favour but is normally only necessary if experience has not been attained.

(Interpersonal) Skills:

  • To be able to motivate and inspire staff members
  • To be a problem solver and to be able to do so quickly
  • To have good communication skills
  • To work well under pressure
  • To be trustworthy, professional and motivated
  • To have good negotiation skills
  • To be organised
  • To have an understanding of employment and compliance laws
  • To have the ability to interpret sales and financial reports

What is the general working hours and salary for a Retail Store Manager?

Working hours:

As a retail store manager, the average week is likely to be 40 hours, if not more. During peak stages of the year such as christmas or sales, this can be excessively more.

The majority of retailers will open seven days a week, resulting in it being necessary to work some weekends, late nights and bank holidays.

The average start time for a retail store manager is 8:00am.

The average end time for a retail store manager is 6:00pm.


The average starting salaries will range between £20,000 and £30,000 but this can differ greatly depending on the company. Then as you gain experience, these salaries can rise to around £35,000. The store size and whether it is high street store or luxury store can affect the salary with managers of larger stores often earning a salary of around £70,000.

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